Cold Stone Creamery, the Scottsdale, Ariz.-based ice cream franchise owned by Kahala Brands, is launching a co-branded summer limited-time offering built around two of the food industry's most recognizable licensed properties: Mondelēz International's OREO and Hershey's REESE'S. The new Cookies 'n' Peanut Butter Ice Cream anchors the push, available as a signature Creation, a blended shake, and an ice cream cake — three distinct format entries designed to expand average ticket and frequency across dayparts. The product marks Cold Stone's latest bet on licensed co-branding as a traffic lever, a strategy that has gained traction across the broader quick-service and fast-casual dessert segment. By pairing OREO — the world's best-selling cookie by retail volume — with REESE'S, consistently ranked among the top-grossing candy brands in the United States, Cold Stone is effectively bundling two pre-existing consumer loyalties into a single SKU. Neither Kahala Brands nor Cold Stone disclosed financial terms of the licensing arrangements, and no incremental revenue guidance was provided with the announcement. The limited-time format is a well-worn mechanism in franchise foodservice: operators use LTOs to test consumer appetite for new flavor profiles without committing to permanent menu investment, while brand licensors gain retail-adjacent exposure and incremental royalty streams. Cold Stone's cake segment in particular has emerged as a higher-margin, occasion-driven revenue channel — one the company has leaned into aggressively through holiday and seasonal campaigns. The addition of an OREO-REESE'S cake configuration suggests the operator is targeting graduation, Father's Day, and mid-summer gifting occasions within the same promotional window. The launch arrives as the broader foodservice dessert category faces mixed demand signals. Foot traffic at specialty ice cream concepts has shown resilience relative to full-service dining, supported by lower average check sizes, but franchise operators remain sensitive to input cost pressures on dairy and cocoa — the latter having traded near multi-decade highs through late 2025 before partial retracement. Cold Stone has not publicly disclosed same-store sales trends for its current fiscal period. Food & Beverage Magazine (https://fb101.com/?utm_source=fbindustrynews&utm_campaign=powered_by) has previously covered the growing role of confectionery cross-licensing in driving dessert-segment visits. The Cookies 'n' Peanut Butter lineup is available now at participating Cold Stone Creamery locations nationwide. The company has not announced a formal end date for the promotion, a deliberate ambiguity that franchise marketing teams routinely employ to sustain urgency without triggering early consumer drop-off. Operators looking to benchmark the campaign's traffic impact can reference Cold Stone's prior co-branded LTO cycles, which have historically run eight to twelve weeks before rotation. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.