Jittery Joe's Coffee is bringing ceremonial matcha home with the launch of Kokoro Matcha Latte, a collaboration with Athens chef Peter Dale that pairs Ishikawa Farm matcha with oat and coconut milk powders. The $28 canister yields roughly 14 servings and is available now at jitteryjoes.com and the roaster's Athens cafés.
Dale, the culinary force behind Maepole and 5&10, worked with Jittery Joe's to create a shelf-stable matcha blend that doesn't sacrifice quality for convenience. The formula uses ceremonial-grade matcha from Japan's Ishikawa Farm, powdered oat milk, organic coconut milk powder, and a touch of sugar—ingredients chosen to replicate café texture and flavor without the equipment.
"With the popularity of matcha trending upwards, we knew there had to be an answer for those wanting to enjoy these beverages at home," says Michael Ripps, co-owner of Jittery Joe's. "Collaborating with Peter was an obvious choice for us, and we believe it is reflected in the quality of the product."
The launch is a limited run, a test of consumer appetite for premium at-home matcha as the category continues its climb beyond coffee shop menus. Preparation is straightforward: two tablespoons mixed with hot or cold water, no whisk or ceremony required.
Matcha's momentum in the beverage sector shows no signs of slowing—driven by health-conscious consumers chasing antioxidants and sustained energy without coffee's jitters. Jittery Joe's is betting that same consumer will pay a premium for ceremonial-grade sourcing and chef-level formulation they can keep in the pantry. Whether that $2-per-serving price point sticks in a crowded matcha market will tell us how much convenience is worth when quality is table stakes.
