Miraculous Corp, the joint venture between French media group Mediawan and animation studio ZAG, has announced a multi-category slate of U.S. brand partnerships scheduled to run from late May through December 2026, with food-and-beverage activations forming a centerpiece of the push. The campaign is built around the globally distributed Miraculous: Tales of Ladybug and Cat Noir franchise.
The most immediately visible F&B component is a co-branded activation with sweetFrog Premium Frozen Yogurt, running May 27 through August 18 under the promotional tagline "Treat Yourself Like a Hero." The partnership places the Miraculous intellectual property inside sweetFrog's retail network during the chain's highest-traffic seasonal window, giving the franchise direct point-of-sale exposure to a family and tween consumer demographic that closely mirrors the show's core viewership.
The sweetFrog deal is one node in a broader multi-category retail and experiential programme that Miraculous Corp says will continue through year-end 2026 across the U.S. market. Licensing strategies of this kind — anchoring an entertainment IP to consumable or experiential retail rather than traditional toy shelves — have become increasingly common as brand owners seek measurable footfall and repeat purchase data that hardgoods retail cannot easily provide. The approach mirrors tactics deployed by rival entertainment licensors in the quick-service and fast-casual channel over the past several years.
Miraculous Corp did not disclose financial terms of the sweetFrog agreement or aggregate revenue targets for the 2026 partnership programme. The company also did not provide store-count figures for the sweetFrog rollout or specify whether additional F&B category partners are contracted for the second half of the year. Investors and trade buyers tracking the franchise's U.S. licensing trajectory will likely look to the holiday quarter for a clearer read on retail sell-through across all categories.
The Miraculous franchise, set in Paris and centred on teenage protagonists who transform into the superheroes Ladybug and Cat Noir, has accumulated a global following across broadcast, streaming, and consumer products since its debut. Its anime-inflected visual style and identity-driven narrative have proven durable with the six-to-fourteen age cohort — a segment that F&B licensors have increasingly targeted through limited-edition SKUs and experiential retail formats. Mediawan and ZAG have not indicated whether a public listing or further institutional capital raise is planned to support the expanded licensing infrastructure.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
