Beverages
GURU Organic Energy Lands Nationwide Sprouts Listing
The Canadian better-for-you energy drink brand targets Sprouts' health-focused shopper base as competition in the natur…
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BeatBox Beverages Launches Coconut Breeze in Nationwide RTD Push
The Austin-based RTD brand targets peak summer selling season with a tropical limited-edition SKU as competition in the…
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Prosecco DOC Expands Retail Network for 9th National Prosecco Week
The 9th edition of the annual trade campaign marks the broadest retail footprint in the event's history, spanning in-st…
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ROW 94 Whiskey Deploys Hologram at Nashville Airport
The celebrity-backed spirits brand expands its airport footprint to BNA, partnering with HMSHost-operated The Pharmacy …
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Lavazza Bets on Tab-Format Coffee in Biggest U.S. Push Yet
The capsule-free format, already launched in Italy, targets a U.S. single-serve market dominated by pod-based systems a…
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Luxardo Launches First Decaf Espresso Liqueur in U.S.
The 200-year-old Italian liqueur house says the caffeine-free innovation expands espresso cocktail consumption beyond t…
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Cha Yu Relaunches With Cloud Milk Tea Line in Macau
The rebrand positions Cha Yu against fast-expanding regional chains by leaning into Macau-specific culinary heritage.
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Lagunitas Taps 'Beer Roadie' Role in Iron Maiden IPA Launch
The Petaluma craft brewer ties brand activation to Iron Maiden's Run For Your Lives World Tour, opening September 5 in …
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Brook37 Enters Costco With 54-Store Texas Rollout
The Princeton-based direct-farm-sourced tea brand targets Costco's Texas membership base ahead of peak iced-tea season.
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Hallowed Spirits Launches Secretariat-Themed Bourbon
The inaugural expression, developed with Claiborne Farm and the Secretariat family, marks Hallowed Spirits' first consu…
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Poppi Lands Transatlantic Love Island Deal via Studio 55
Deal extends poppi's retail footprint in the U.S. and experiential presence in the U.K., with a phased international ro…
Beverages
Wine Society Taps Preferabli AI for Personalised Recommendations
The 'My Taste Match' tool uses a sensorial AI platform to build individual flavour profiles, marking a digital push by …