Arla Foods Ingredients will showcase three new personalized clear shake beverage solutions at SupplySide Global, scheduled for 28–30 October in Las Vegas — signalling a deeper push by the Danish dairy ingredients specialist into the functional and personalized nutrition space.
The clear shake category sits at the intersection of two durable beverage trends: the consumer pivot away from opaque, milk-based protein drinks toward lighter, fruit-forward formats, and the rising demand for individually tailored nutritional profiles. Clear protein beverages have gained meaningful shelf space in European sports-nutrition retail over the past three years and are increasingly attracting mainstream foodservice and ready-to-drink operators in North America.
What Arla Is Showing
Arla Foods Ingredients has not disclosed the full technical specifications of the three formulations ahead of the trade event, but the lineup is positioned around individual taste customization — suggesting a modular or flavour-stack architecture that allows beverage manufacturers and co-packers to differentiate finished products without retooling core production lines. That approach has become a standard go-to-market strategy for ingredient suppliers seeking to reduce customers' development lead times.
SupplySide Global draws procurement, R&D, and product-development decision-makers from across the food and beverage supply chain, making it a high-visibility launch platform for ingredient innovations aimed at manufacturers rather than end consumers.
Industry Context
The personalized nutrition ingredients market has attracted sustained investment from major dairy-derived protein suppliers as whey isolate and hydrolysate technology matures. Clear beverages require highly soluble, low-turbidity protein fractions — a processing challenge that favours suppliers with advanced whey filtration infrastructure. Arla Foods Ingredients, the ingredient arm of the Arla Foods cooperative, competes in this space against multinational ingredient houses including Glanbia Nutritionals and Ingredion.
For beverage brand owners and co-manufacturers evaluating formulation partners, the SupplySide showcase provides an early look at clear-format options that could be commercialized for sports nutrition, wellness, and functional hydration SKUs. The personalized nutrition and functional beverage categories continue to outpace centre-of-store staples in retail velocity, according to broader sector data tracked by F&B Industry News.
Arla Foods Ingredients has not released pricing, volume projections, or commercialization timelines for the three new solutions.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.