Marketing & Brands
Brightland Taps HCM as PR Agency of Record
Brightland, founded in 2018 around California-sourced olive oils, is expanding its pantry essentials lineup and enlisti…
Marketing & Brands 126 stories
Marketing & Brands
Real California Milk Excelerator Names 15-Brand 2026 Cohort
The California Milk Advisory Board's Excelerator program expands to dual tracks for its 2026 class, offering four final…
Marketing & Brands
Butterfinger Locks In Third Year as Klum Halloween Sponsor
Ferrero's Butterfinger brand extends its Heidi Klum Halloween partnership into a third year, adding a month-long limite…
Marketing & Brands
Bel Brands Bets on Viral Marketing to Revive Laughing Cow
The Laughing Cow's 100-year-old mascot goes straight-faced across packaging and social channels as Bel Brands USA deplo…
Marketing & Brands
Pizza Hut Launches Mini Red-Roof Book Exchanges Nationwide
Pizza Hut's 'Little Hut Libraries,' designed to resemble miniature versions of its iconic restaurants, will be distribu…
Marketing & Brands
Hormel's Planters Opens NUTmobile Applications for 2027
Planters is hiring three paid, full-time brand ambassadors to cover the U.S. in its iconic NUTmobile — the 2026 cohort …
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Marketing & Brands
BeyondCPG Names Five Brands for Track 7 Accelerator
BeyondCPG's seventh cohort spans food, beverage, and supplements, with five founders entering a 12-week Manhattan progr…
Marketing & Brands
Mars Deploys SNICKERS in AI-Era Brand Campaign
SNICKERS Hungr.AI reframes AI chatbot errors as 'hungry moments,' offering U.S. consumers a free bar via DoorDash in a …
Marketing & Brands
Kellogg's Raisin Bran Expands Pickleball Push at MLP Championship
Kellogg's Raisin Bran and the New Jersey Fives expand their fiber-messaging platform beyond a single tournament into a …
Marketing & Brands
Green Giant Fresh Takes Times Square With 'Giant Life' Campaign
Potandon Produce's Times Square digital installation spans two connected screens through October 31, deploying a brand …
Marketing & Brands
Chili's Opens Pop-Up on Golf Course With Rhoback Apparel Line
Chili's Golf Club activates at a public municipal course for two days, launching a nine-piece co-branded apparel collec…
Marketing & Brands
Retail Media Network Adds Brand, Agency Cohorts at MiR
Media in Retail adds founding cohorts from Danone, Kraft Heinz, Nestlé, and Mars alongside agency holdcos, as retail me…