Marketing & Brands
Retail Media Network Adds Brand, Agency Cohorts at MiR
Media in Retail adds founding cohorts from Danone, Kraft Heinz, Nestlé, and Mars alongside agency holdcos, as retail me…
Marketing & Brands 115 stories
Marketing & Brands
Cheez-It, Chain Open Pop-Up Food Court Stall in LA
Cheez-It's Cheez-It Court at Westfield Topanga runs Sept. 2–30, marking Chain's first brand-partner stall in a six-mont…
Marketing & Brands
Nissin Cup Noodles, Dash Bundle in Back-to-College Kit
Nissin Foods and appliance brand Dash are co-selling a $70 bundle — valued at $135 — that pairs Cup Noodles with a rapi…
Marketing & Brands
Chipotle (CMG) Taps Gen Alpha Creator for First Kid's Meal Collab
Chipotle Mexican Grill is spotlighting Gen Alpha's influence on family dining decisions by making 14-year-old creator S…
Marketing & Brands
Club Crackers, Butter Wines Reunite for Retail Co-Promotion
Club Crackers and Butter Wines are pairing a receipt-based sweepstakes with an in-store shelf placement, their second c…
Marketing & Brands
Jamba Ties Limited-Time Smoothie to Film Release
Jamba's month-long promotion pairs a mango-peach-pineapple LTO with a Costa Rica sweepstakes, marking a film co-marketi…
Marketing & Brands
Church's Texas Chicken Taps Viral Pitmaster for New Campaign
Church's Texas Chicken has enlisted pitmaster and social media personality Walter 'Mr. Tendernism' Johnson to front a n…
Marketing & Brands
Bazooka Brands Bets on MomTok Rivalry to Drive Candy Sales
Bazooka Brands assigns Ring Pop and Push Pop to one creator, Juicy Drop and Baby Bottle Pop to another, turning an Augu…
Marketing & Brands
Wonderful Halos Partners With Blippi for Back-to-School Push
Wonderful Halos is pairing its mandarin brand with children's media property Blippi to drive retail traffic and househo…
Marketing & Brands
Carvel Ties 4-SKU Campfire Treats Line to Camp Rock 3
Carvel's Campfire Treats collection — Toasted Marshmallow Soft Serve, S'mores Scooped, S'mores Sundae Dasher, and a Fly…
Marketing & Brands
TOUS les JOURS Taps BTS Sponsorship for 4-Café NYC Push
TOUS les JOURS is converting four New York-area locations into fan destinations through August 9, pairing limited-editi…
Marketing & Brands
Zevia (ZVIA) Taps Cardi B for Biggest Campaign Push Yet
Zevia's 'Real Talk Interpreter' push hits national streaming TV, in-store displays across 39,000-plus retail locations,…