Marketing & Brands
Cornell Opens Dairy Runway Apps for Sixth Cohort
Dairy Runway, backed by the Northeast Dairy Business Innovation Center, offers early-stage food entrepreneurs prototypi…
Marketing & Brands 115 stories
Marketing & Brands
Ben & Jerry's Launches Razz Up! Flavor Tied to Voter Mobilization Push
Ben & Jerry's Razz Up! pairs a new ice cream flavor with a midterm election mobilization campaign, extending the Unilev…
Marketing & Brands
Schweid & Sons Launches Summer Brand Push Around Craft Beef
Schweid & Sons' Possibility Campaign frames its multi-generational ground beef craft as the foundation for both backyar…
Marketing & Brands
Mike and Ike Launches 'We Got'chew' Brand Character Platform
Just Born Quality Confections is repositioning Mike and Ike as animated character personalities in a long-term brand pl…
Marketing & Brands
Protein Pints Hides $5,000 in Prizes in National Scavenger Hunt
Protein Pints is hiding physical Golden Pints in select cities nationwide, awarding $1,000 cash plus free product for t…
Marketing & Brands
What Does Your Energy Say About You? Inside the Lotus Plant Power Philosophy
Lotus built a premium beverage brand around plant-powered energy, personal expression, and balance, treating each can a…
Marketing & Brands
Taste of Home Launches YouTube Sandwich Series
Taste of Home's new YouTube-first original series pairs comedian-chef Lindsay Ames with celebrity guests to recreate th…
Marketing & Brands
Got Beef Deploys AI Spokesperson in Lean DTC Marketing Pivot
Got Beef's AI-generated 'Granny' character is now live across social media and outdoor billboard placements as the gras…
Marketing & Brands
Bob's Red Mill Taps Influencer for Neighbor Hour Community Push
The 100% employee-owned grain brand extends its Moregetherness platform with a creator partnership aimed at driving at-…
Marketing & Brands
GREY GOOSE Enters a New Era of Luxury with Zoe Saldaña, Dominique Ansel, and the Taste of Summer
GREY GOOSE debuts Berry Rouge with Zoe Saldaña, chef Dominique Ansel, and DJ Andre Power in an immersive summer campaig…
Marketing & Brands
From A Dutch Masterpiece to Rembrandt: FrieslandCampina Reimagines Premium Dutch Cheese
FrieslandCampina's award-winning A Dutch Masterpiece cheese line is rebranding as Rembrandt, debuting at IDDBA and the …
Marketing & Brands
Juicy Seafood Launches World Cup Promotions at Florida Unit
The promotions — spanning jersey discounts, goal-triggered draft beer deals, and match-prediction giveaways — are confi…