Ayrloom, the adult-use cannabis brand affiliated with Beak & Skiff Apple Farms, reported trailing-twelve-month unit sales surpassing 5 million, an 85.0% year-over-year increase, as distribution reached more than 600 licensed dispensary doors statewide — up 350 from the same period last year. The figures, confirmed by retail data providers BDSA, LitAlerts, Pistil, and Headset, cement the brand's claim to the top position in New York's adult-use cannabis market.
The Numbers
The distribution gain — from roughly 250 doors to 600 in twelve months — is among the sharpest expansion curves in the New York licensed market since adult-use sales launched. Unit volume growth of 85.0% outpaces the broader state market's trajectory, according to the company, and spans categories including all-in-one (AIO) disposable vapes, infused pre-rolls, tinctures, topicals, and hemp-derived THC beverages. Ayrloom says it holds the number-one position in infused pre-rolls statewide and ranks among the top five gummy brands.
"New York's market is expanding fast, and we are not just keeping pace, we are taking share, with unit sales up 85% over the past year," said Mack Hueber, President of ayrloom. Hueber also pointed to the brand's farm-to-can vertical integration — its de-alcoholized Rosé is produced entirely from fruit grown on the 115-year-old, fifth-generation Beak & Skiff orchard — as a differentiator in a market crowded with licensed multistate operators.
Product & Facility Moves
Alongside the distribution milestone, ayrloom launched a premium 2-gram AIO vape line and extended its infused pre-roll portfolio, the latter already ranked first in the category for New York. The brand also relaunched its de-alcoholized Rosé and completed a 25,000-square-foot facility upgrade designed to support production and distribution capacity through the next growth phase. The facility investment signals confidence in sustained volume growth at a time when many smaller New York licensees remain capacity-constrained.
For beverage operators and foodservice buyers, the facility expansion is a relevant data point: it positions ayrloom to pursue on-premise and festival channels at scale, a segment that remains largely untapped for THC-infused beverages in New York. The low-dose beverage category — products at or below 5 milligrams of THC — has attracted growing interest from both cannabis companies and conventional beverage brands watching regulatory developments in hemp-derived THC closely. Internal F&B Industry News coverage of beverage alcohol crossover trends and cannabis retail distribution tracks this convergence in detail.
Festival Proof of Concept
Ayrloom served as the first hemp-derived THC beverage brand partner at Governor's Ball, the three-day music festival held in New York City. During the event, the brand distributed more than 1,000 three-ounce samples of its 1-milligram micro beverages during daily "flower hour" activations, with an additional 3,000 cans moving through concession stands and a dedicated on-site brand presence. The pilot is notable because it positions low-dose THC beverages in a direct side-by-side context with conventional alcohol and non-alcohol drinks — a format that mirrors how the segment's advocates argue the category should eventually be merchandised in mainstream on-premise venues.
The Governor's Ball activation echoes a broader industry push to normalize THC beverages in social consumption settings, a conversation that has accelerated as hemp-derived delta-9 products navigate a patchwork of state-level regulations. How New York and other large markets ultimately treat on-premise THC beverage service will materially shape distribution economics for brands like ayrloom that are building capacity now.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
