David Protein is reviving its Pumpkin Spice Gold Bar for a second limited fall run, listing the seasonal SKU at $39 per 12-count box — or $3.25 per bar — effective August 24. The bar joins a broadening product portfolio that now spans three distinct lines as the brand chases year-round retail velocity.
The Numbers
Each Pumpkin Spice Gold Bar delivers 28 grams of protein and 150 calories, placing 75% of its caloric load in protein — a ratio the company markets as its defining metric across the Gold line. The bar contains 0 grams of sugar and is flavored with spiced pumpkin dough, cinnamon, ginger, and nutmeg, with airy crisps and white chocolate-flavored chunks. The protein blend draws on milk protein isolate, collagen, and whey protein concentrate, and every Gold bar is third-party tested for protein content, with results published on the brand's site.
Retail Footprint
The seasonal flavor launches direct-to-consumer at davidprotein.com and rolls into Walmart, Target, Kroger, and The Vitamin Shoppe — a mass and specialty combination that signals growing shelf presence for the still-young brand. Distribution at four national chains simultaneously is a meaningful step for a protein-bar challenger competing against entrenched players such as Quest, RXBAR, and Barebells in a high-growth sports-nutrition segment. The limited-time positioning is a standard seasonal lever in the snack and supplement categories, creating urgency while managing inventory risk.
Portfolio Context
The Pumpkin Spice relaunch arrives as David Protein continues to build out its product architecture beyond bars. The company launched David Frozen Dessert in June, offering 30 grams of protein per pint at 210 to 260 calories and 1 to 2 grams of sugar depending on flavor — a positioning that takes direct aim at the better-for-you frozen dessert aisle. That line, available in Vanilla Bean, Cookie Dough, Triple Chocolate, and Triple Peanut Butter, is currently sold exclusively at Target nationwide. David also markets Bronze, a 20-gram protein bar pitched as a more indulgent alternative to the Gold tier. The seasonal drop and multi-channel retail strategy reflect a broader playbook among functional-food brands: anchor on a hero product metric — in David's case, calories-from-protein — then extend the line into new occasions and retail environments to drive trial and repeat purchase across a wider consumer base. For retailers, limited-edition fall flavors in the protein category have historically generated above-average turns in the weeks surrounding the pumpkin-spice cultural moment, typically running from late August through October.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
