Gigli Launches 3-SKU Functional Line and SKINNY Mocktails at Hy-Vee

Miami-based Gigli is expanding beyond its THC cocktail origins with the launch of a three-SKU Daily Functional Line and a zero-proof SKINNY Mocktails collection, the company announced November 6. The rollout marks the brand's most direct push into the mainstream better-for-you beverage segment, with an initial retail placement at Hy-Vee and concurrent availability through its e-commerce channels.

The Portfolio

The Daily Functional Line organizes around three distinct wellness occasions. Daily Lift — Energy + Strength delivers 180 mg of natural caffeine sourced from green coffee bean and guayusa, combined with 3 g of creatine monohydrate and 100 mg of L-theanine per serving, with ashwagandha, Panax ginseng and vitamins B6 and B12 rounding out the formula. Daily Glow — Beauty + Hydration pairs 2 g of hydrolyzed collagen and 240 mg of hyaluronic acid with 3 g of creatine monohydrate and electrolytes. Daily Flow — Mood + Mind centers on lion's mane mushroom alongside reishi, cordyceps, L-theanine, guayusa and ashwagandha. Each platform launches in two flavors: Peach Mango and Strawberry Yuzu for Lift; Dragon Fruit and Blackberry Lime for Glow; Blueberry Acai and Pomegranate Blood Orange for Flow.

The SKINNY Mocktails line — comprising Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule and Pineapple Mojito — targets the alcohol-alternative occasion with under 15 calories and zero added sugar per serving. All products in both lines are made with real fruit juice and contain no artificial sweeteners, a positioning Gigli is explicitly using to differentiate from zero-calorie and zero-sugar products that rely on sucralose or aspartame.

Retail Footprint and Scale

Gigli's existing commercial footprint provides meaningful context for the launch. The company reports more than 8.5 million cans sold since launching in January 2024, a presence in 5,500 retail locations and distribution spanning 21 states — a scale unusual for a brand less than three years old. The company says the new functional line was developed in direct response to customer demand for Gigli's real-juice, low-calorie approach applied to more dayparts and occasions.

The Hy-Vee placement is strategically significant: the Midwest grocery chain, with more than 280 stores across eight states, has become an increasingly active proving ground for emerging better-for-you beverage brands seeking to transition from regional to national shelf presence. A successful velocity performance there typically accelerates conversations with larger national grocery and convenience chains.

Why It Matters

The functional beverage category is one of the fastest-growing segments within packaged non-alcoholic drinks, as operators and retailers lean into consumer demand for health-adjacent products. Gigli's "stackable functionality" model — bundling multiple active ingredients around a single daily use case rather than leading with one hero ingredient — aligns with a broader category shift toward multi-benefit formulations that compete more directly with supplement routines. Collagen-plus-creatine and adaptogen-plus-nootropic combinations are increasingly common on innovation roadmaps at larger beverage companies.

The SKINNY Mocktails line similarly positions Gigli to capture share in the fast-growing zero-proof segment, where brands with established distribution infrastructure hold a structural advantage over pure-play alcohol-alternative startups. The adaptogen-forward formulation differentiates the line from commodity sparkling juices and flavored seltzers competing for the same occasion.

"We believe the next chapter of functional beverages belongs in the everyday beverage aisle," said Kam Talebi, Founder and CEO of Gigli. "Our ambition is to change what people expect from the drink they are about to make a choice on."

Functional beverages and the broader better-for-you movement have been consistent themes in coverage from Food & Beverage Magazine, which tracks emerging brand strategies across the non-alcoholic and wellness beverage sectors. Gigli's online functional beverage assortment is available at gigli.com; infused products remain available at gigliinfused.com.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.