Brooklyn-based kitchen appliance maker Gourmia is placing its largest air fryer oven to date exclusively with Costco, pricing the 43-liter, 12-slice Digital Countertop Oven Air Fryer (model GTF7890) at $159.99 in-store and on Costco.com. The launch marks the brand's most capacity-forward product yet in the intensely competitive countertop cooking segment, where warehouse-club exclusives have become a key battleground for mid-tier appliance brands seeking volume and margin simultaneously.
The Product
Two features debut with the GTF7890. The first is a top-mounted Easy-Reach Control Panel that repositions the digital touch display above the cooking cavity — a ergonomic shift aimed at reducing awkward bending during active cooking. The second is CookFlow™, an on-screen progress-bar system that tracks preheating and cooking stages in real time, giving users a visual cue without opening the door. Both are positioned as differentiators against incumbent air fryer oven SKUs already occupying Costco floor space.
The 43-liter cavity — capable of holding a 15-inch pizza, a 20-pound turkey, or a 15-by-13-inch baking pan — spans five rack positions and handles 13 one-touch cooking functions: air fry, bake, roast, slow cook, dehydrate, popcorn, and others. Patented FryForce 360™ technology circulates heated air above and around food, while quartz heating elements deliver fast, even heat designed to cut cooking time. A temperature probe monitors internal doneness and automatically shuts the oven off at the target temperature, and a Dual Cook mode transitions automatically between two cooking functions or temperatures.
Why Costco Matters Here
The Costco channel carries strategic weight for appliance brands at this price tier. The warehouse club's membership model generates outsized per-unit volume from a household demographic that skews toward frequent, large-batch home cooking — precisely the use case Gourmia is targeting with a 43-liter cavity and family-size capacity claims. Exclusive retail placement also limits price-comparison shopping, supporting the $159.99 price point against Amazon and big-box alternatives.
The air fryer and countertop oven category has matured rapidly since its pandemic-era surge, with unit-sales growth slowing across mass retail. Brands are responding by moving upmarket on capacity and feature density rather than competing on entry-level price — a trend well-documented in recent countertop appliance coverage on this platform. Gourmia's move aligns with that strategic shift, packaging smart-display technology and extra-large volume into a single SKU rather than maintaining a stepped price ladder.
What's Next
"Kitchen appliances earn their place on the counter when they make everyday cooking easier, and this oven was created to do exactly that with more capacity and intuitive features," said Heshy Biegeleisen, Founder of Gourmia. The comment signals that design-led differentiation — not price cuts — will anchor the brand's near-term product roadmap.
For foodservice-adjacent observers, the launch is a reminder that home cooking occasions remain a structural competitor to away-from-home dining. As explored in F&B Industry News coverage of at-home cooking trends, appliances that reduce friction for large-batch cooking continue to absorb meal occasions that might otherwise flow to restaurants or meal-kit operators. The GTF7890 is available now.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
