Hilton Worldwide Holdings opened its 100th property in India this week with the launch of Hilton Garden Inn Indore, marking a milestone in the company's accelerated expansion across India's rapidly growing hospitality market. ## Where the growth is going Hilton said it now has more properties in India than in any other Asia Pacific market outside China, with another 75 hotels in the development pipeline. The company is increasingly focused on tier-2 and tier-3 cities, where domestic travel demand has grown more than 20% annually since 2023. "India's middle class is reshaping global hospitality demand," said Alan Watts, President of Hilton Asia Pacific. "The growth isn't just in Mumbai and Delhi — it's in Indore, Coimbatore, Vizag, and dozens of cities the global industry has historically underweighted." ## Why it matters For industry operators, this is another data point in the structural change reshaping the markets sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters. Hilton said it expects to surpass 200 properties in India by 2030. For more industry intelligence built for operators, explore [Food & Beverage Magazine's coverage](/markets) and [our latest industry analysis](/markets/industry-trends). Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.