Khloud, the functional snack brand co-founded by Khloé Kardashian, has entered Costco's club-channel with an exclusive value-size format — its first placement in a warehouse club and the brand's largest single-unit packaging to date. The 12oz bag of White Cheddar Protein Popcorn is now on shelves at more than 50 Costco locations across Los Angeles and Orange County, priced at $9.89.
Retail Scale
The Costco launch coincides with an aggressive door-count expansion. Khloud says it is on track to surpass 32,000 retail doors by August 2026, up from the 30,000 threshold it has already crossed. The pace of that build-out — spanning both conventional grocery and now club-channel — places Khloud among the faster-scaling better-for-you snack brands in the current functional food cycle, a segment that has drawn sustained investment as consumers trade commodity snacks for higher-protein, cleaner-label alternatives.
The Costco SKU is positioned as a trial-and-stock-up vehicle. At $9.89 for 12 ounces, the per-ounce price point is structured to drive basket attachment during a single warehouse trip rather than incremental convenience-channel repurchase. Club-channel placements of this kind have historically served as velocity validators for emerging snack brands: Costco's high throughput per location can generate sales data that supports broader range reviews at conventional grocery buyers.
Product Specs
Each serving of the White Cheddar Protein Popcorn delivers 7 grams of protein and is made with 100% real cheddar cheese. The formulation carries a clean-label positioning — free from seed oils, GMOs, and gluten — consistent with the broader Khloud lineup, which also includes Protein Chips. That attribute stack aligns with the macro trend driving growth in the better-for-you snack category, where consumers are increasingly scrutinising ingredient decks alongside nutritional claims.
"Costco has been a dream retailer for us since day one," said Khloé Kardashian, co-founder of Khloud. The brand's celebrity co-founder origin has helped it secure retail attention quickly, though the Costco expansion signals a move toward distribution infrastructure that extends beyond influencer-driven initial placement.
What's Next
The California Costco rollout is described as limited-time, a standard club-channel test mechanic that allows Costco to gauge member velocity before committing to a permanent SKU or national expansion. For Khloud, a strong sell-through rate in the Los Angeles and Orange County markets — among the country's most competitive for premium snack brands — would position the company to negotiate a wider club footprint. Operators in the specialty and natural snack channel will be watching whether the Costco test translates into sustained velocity or a one-cycle promotional bump.
The Costco-exclusive 12oz bag is available in the snack aisle at participating California locations. Khloud's full range of Protein Popcorn and Protein Chips is also carried across its existing retail network.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
