Meijer Prices Thanksgiving Feast for 10 at Under $35

The Price Point

Meijer, the Grand Rapids, Michigan-based supercenter operator, is offering its private-label frozen turkeys at 79 cents per pound or less through Nov. 26 — a threshold the retailer says allows Midwest shoppers to assemble a traditional Thanksgiving dinner for 10 people for less than $35 using Meijer brand items. The promotion covers turkey, mashed potatoes, green bean casserole, sweet potato casserole, stuffing, pumpkin pie, cranberry sauce, gravy, and dinner rolls.

The basket math anchors on a 14-pound Meijer frozen turkey paired with 15 additional private-label items — from a 5-pound bag of russet potatoes to canned pumpkin, evaporated milk, and pie crusts. The retailer's mPerks loyalty program stacks additional discounts on top of the shelf price, an increasingly common lever among regional grocers competing with national discount chains on seasonal staples.

Volume and Scale

Meijer anticipates moving more than 1 million turkeys and 7 million pounds of russet and sweet potatoes in the run-up to Thanksgiving, figures that underscore the operational scale of a chain with more than 500 supercenters, grocery stores, neighborhood markets, and express locations across the Midwest. Those volumes also reflect a broader industry dynamic: turkey remains one of the highest-traffic seasonal categories in food retail, and aggressive per-pound pricing is a standard mechanism for driving basket size and store visits during the holiday cycle.

The private-label strategy is central to Meijer's holiday push. More than 80 Meijer brand items for holiday meals and baking are on promotion through Dec. 24 at discounts of up to 45% off. The extended window — running well past Thanksgiving and into the Christmas baking season — covers bacon, meatballs, broth, cream cheese, cracker-cut cheeses, flour, sugar, butter spreads, and cooking spray, alongside holiday food-storage products including aluminum foil, parchment paper, and reusable containers.

Competitive Context

"As always, we're committed to providing the best value on the food customers want to celebrate the holiday," said Don Sanderson, Chief Merchandising & Marketing Officer at Meijer. "As a family-owned company, we want to help families enjoy the season together without having to sacrifice because of high prices."

The positioning reflects a wider pressure point in grocery retail: food-at-home inflation has moderated from its 2022–2023 peaks, but household sensitivity to protein prices — turkey in particular — remains elevated. Retailers including Kroger, Walmart, and Aldi have all deployed below-$1-per-pound turkey promotions in recent holiday cycles, making the 79-cent floor a competitive baseline rather than an outlier. For Meijer, the play is partly defensive — protecting the Midwest market share it commands as a one-stop destination — and partly offensive, using private-label depth to capture incremental basket spend on sides and baking goods that carry stronger margins than the turkey centerpiece itself.

The promotion is consistent with a broader private-label acceleration trend across U.S. supercenters, where retailers have expanded their own-brand assortments to capture value-seeking consumers and improve margin mix simultaneously.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.