The Product
Olive Tree People is entering the functional nutrition market with ARISTAEOS Colostrum + Hydroxytyrosol, a powdered supplement the company describes as the first commercial formula to combine bovine colostrum with hydroxytyrosol derived from its own certified olive groves. The product launches September 16, 2026, priced and distributed through the brand's existing online channels.
Each serving delivers 2 grams of premium grass-fed bovine colostrum concentrate alongside 5 milligrams of olive leaf extract — naturally yielding 0.3 milligrams of hydroxytyrosol, a phenolic compound found in olive tissue and widely studied for antioxidant activity. The olive leaf extract is drawn from ECO-certified mountain olive trees the company owns and operates in Andalusia, Spain. One container holds 60 daily servings, and the powder is designed to dissolve into a cool beverage, smoothie, or yogurt.
Why It Matters
The colostrum supplement segment has grown sharply over the past two years, driven by consumer demand for gut-health and immune-support products in the broader functional beverage and wellness nutrition space. Colostrum — the nutrient-dense fluid produced by mammals in the first days after birth — contains immunoglobulins, lactoferrin, growth factors, and bioactive peptides, a profile that has attracted formulation interest from sports nutrition and general wellness brands alike. Olive Tree People's differentiation play is the vertical integration of the hydroxytyrosol ingredient: rather than sourcing the polyphenol from a commodity supplier, the company extracts it from leaves grown on its own named, geotagged trees, each bearing an identification plaque under the Aristaeos Cooperativa Mediterranea designation.
Thomas Lommel, founder of Olive Tree People, framed the launch as a category-creation move. "Colostrum represents the beginning of life. The olive tree represents Nature's ancient fountain of youth," he said. "With ARISTAEOS, we are bringing these two worlds together for the first time. This is not another colostrum. It is the beginning of an entirely new category."
What's Next
The ARISTAEOS launch extends Olive Tree People's portfolio beyond its core waterless skincare and beauty lines — which trade under the OLIVEDA brand and operate flagship retail stores in Berlin and Düsseldorf — into the ingestible wellness segment. The move reflects a broader functional beverage and supplement convergence trend that has seen beauty-adjacent brands push into consumables as consumers seek products that address skin and cellular health from the inside out.
The physician-informed formulation and a stated "calf-first" colostrum sourcing commitment are likely to matter to retail buyers evaluating ethical sourcing disclosures, a criterion that has become increasingly prominent on natural and specialty grocery shelf-review checklists. The supplement is manufactured in the United States. No retail distribution partners or pricing were disclosed in the launch announcement.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
