Pepsi Targets Soccer Audiences With New Campaign
Pepsi is launching its "Soccer Deserves Pepsi" advertising campaign during tomorrow's UEFA Champions League Final between Arsenal and PSG, featuring endorsements from David Beckham and Mexican goalkeeper Memo Ochoa.
The commercials will air across CBS/Paramount+ and Univision as the brands look to capitalize on the high-profile match to reach soccer fans during a critical summer sports calendar moment.
Sweepstakes and Summer Activation
The campaign includes a matchday sweepstakes offering prizes including a grill, custom cooler, projector, and patio set. Consumers can also enter for weekly chances to win $500 gift cards throughout the summer at matchdaydeservespepsi.com.
The push represents part of what Pepsi describes as a broader "season of soccer-filled content" planned for the summer months.
Why It Matters
As beverage companies compete for visibility during major sporting events, Pepsi's use of high-profile athletes and integrated sweepstakes reflects the industry's ongoing investment in sports marketing to drive both brand awareness and direct consumer engagement. The timing ahead of a marquee match signals how major brands are leveraging live sports moments to reach engaged audiences during peak consumption occasions.
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Written by FBM Publications Editors