President's Choice Unveils 2026 Holiday Insiders Report

President's Choice has released its 2026 PC® Holiday Insiders Report™, the brand's annual seasonal product showcase, highlighting 20 must-try items and introducing more than 100 new launches timed to the year-end shopping season.

The report positions discovery as its central theme — a framing consistent with broader private-label strategy across Canadian grocery, where house brands have steadily gained share by offering trend-forward products at competitive price points. For Loblaw Companies, which owns the President's Choice banner, the annual Insiders Report functions as both a marketing vehicle and a category-management signal, telegraphing where the retailer is concentrating product development investment.

Scale of the Launch

With more than 100 new SKUs entering the portfolio at once, the 2026 holiday push represents a significant seasonal assortment expansion. Large-scale simultaneous launches of this kind are increasingly common among top-tier private-label programs seeking to compete directly with national brands on novelty and shelf presence during the highest-traffic retail weeks of the year. The 20 must-try designations serve as an editorial filter, helping shoppers and category buyers prioritize within a dense new offering.

Private Label in the Holiday Window

The timing aligns with an industry-wide push to capture holiday basket share through own-brand differentiation. According to data tracked by Food & Beverage Magazine, private-label penetration in Canadian food retail has climbed consistently over recent years, with premium house-brand tiers — a segment President's Choice helped pioneer — proving particularly resilient during periods of consumer price sensitivity. Holiday gifting sets, seasonal flavours, and limited-run formats are among the categories where private-label programs have made the most aggressive inroads against branded competitors.

For grocery operators and foodservice buyers monitoring consumer trends in private label, the Insiders Report serves as a useful bellwether: the categories President's Choice chooses to populate each season often reflect where margin opportunity and consumer appetite intersect. A launch of this scale heading into the fourth quarter also signals confidence in inventory positioning and supply-chain readiness at a time when holiday procurement windows are compressing across the industry.

Further product details, category breakdowns, and retailer availability information had not been disclosed in full at time of publication. Additional coverage of the holiday food and beverage product pipeline will be updated as specifications become available.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.