The Raley's Companies has launched an in-store retail media network in partnership with Grocery TV, deploying point-of-purchase screens across 208 stores in California, Nevada, and Arizona as the regional grocer moves to monetise shopper attention at the shelf.
The network spans six banners — Raley's, Bel Air, Nob Hill, Bashas', Food City, and AJ's Fine Foods — and is designed to give consumer-packaged-goods advertisers a last-mile activation layer within a full-funnel retail media strategy. Grocery TV's broader platform now reaches 6,700 stores across the United States, a scale that executives say is increasingly attractive to national brands seeking to close the gap between digital targeting and in-store conversion.
The deal arrives as grocery retail media transitions from an emerging line item to a core revenue stream. Brick-and-mortar operators are racing to build programmatic inventory that can compete with the sponsored-search and display products offered by larger e-commerce rivals. In-store screens — placed at checkout lanes, end-caps, and deli counters — command premium rates because they reach shoppers within seconds of a purchase decision, a dynamic that has drawn renewed investment from both regional chains and national co-ops. For context on how physical-format media is reshaping grocery economics, see our coverage of in-store retail media trends and the broader push by regional grocers into ad-supported revenue.
For Raley's, the network represents an extension of a retail media buildout that has accelerated over the past two years as the West Sacramento-based operator seeks non-merchandise revenue to offset persistent margin pressure from input costs and competition from discount formats. The Bashas' and Food City banners, which serve Arizona's competitive Hispanic-grocery segment, add geographic diversification to the advertising inventory.
Grocery TV, which provides the hardware, software, and programmatic plumbing for the network, does not publicly disclose revenue figures, but the company's store count has grown significantly from roughly 3,000 locations reported in prior years, suggesting accelerating retailer adoption. CPG brands working through the platform can layer Raley's first-party loyalty data against in-store impressions — a combination that analysts say commands measurably higher CPMs than run-of-network digital placements.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.