PepsiCo subsidiary SodaStream has launched the Sodastream Fountain™, a $199.99 countertop beverage system that allows consumers to adjust flavor intensity, carbonation level, and serving size on demand — and has signed Olympic champion Simone Biles as its lead ambassador to drive the rollout across Walmart, Target, and Amazon.
The system represents a deliberate step beyond SodaStream's core sparkling water business. Where earlier models produced carbonated water that users then flavored manually, Fountain dispenses finished drinks directly — integrating carbonation and flavor in a single automated step. The machine supports eight-, 16-, and 24-ounce servings and offers a dial running from light to strong, with an additional "B" setting for a concentrated flavor burst.
The Product Numbers
The platform launches with more than 40 licensed flavors, including PepsiCo staples Pepsi, Mountain Dew, Starry, bubly, and Mug Root Beer. SodaStream calculates that the combination of flavors, carbonation settings, flavor intensities, and serving sizes yields approximately 1,000 distinct drink configurations, though the company notes the figure is based on internal estimates and may vary by market. A 20.0% introductory discount — via code LAUNCH20 — was available at sodastream.com on launch day, October 22, 2026; the offer was limited to one use per customer and excluded CO₂ refills.
Why Fountain Matters
The launch reflects a broader structural shift in the at-home beverage appliance market. Consumers who cut single-use plastic consumption through sparkling water makers are now being offered a device that competes more directly with countertop soda fountains and pod-based drink systems. For PepsiCo, whose beverage brands anchor the Fountain flavor catalog, the platform creates an incremental retail channel for branded syrup and flavor pods — a recurring-revenue mechanic that mirrors the pod economics pioneered in the coffee category. Analysts covering the non-alcoholic beverage segment have noted that premiumization and personalization are the two most durable demand drivers in the category, trends that the Fountain hardware addresses simultaneously. You can read more about the broader at-home beverage equipment market in our coverage of appliance-driven beverage trends and the role of licensed brand flavors in PepsiCo's retail strategy.
The Biles Campaign
Aliza Leferink, Chief Marketing Officer at SodaStream North America, framed the ambassador choice in terms of brand positioning rather than reach alone. "Simone brings that same confidence and individuality to everything she does, which makes her a natural fit as we kick off a new chapter for the brand," Leferink said. Biles will appear in TV spots, digital placements, in-store creative, and owned social content on Instagram and TikTok. The company described the arrangement as the opening of a longer-term relationship, suggesting additional campaign phases are planned. For operators and retailers, the Biles association gives the $199.99 device — priced at a premium to SodaStream's core sparkling water maker lineup — a culturally visible launch moment ahead of the holiday gifting season, historically the highest-volume window for countertop appliance sales.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
