Guangzhou WALOVI Great Health Industry Co., Ltd. expanded its product portfolio on August 10 with the simultaneous debut of two beverages — LEGEND-KING natural energy electrolyte drink and LEMULI natural berry composite juice — alongside refreshed bottle designs for its existing lineup, signalling a deliberate push to capture a broader slice of the global functional and clean-label drinks market.
The Products
LEGEND-KING is positioned as what the company calls the first A+++ clean-label energy electrolyte drink, deriving its stimulant effect from ginseng and coffee bean extracts rather than synthetic caffeine or taurine. The formulation is low in sugar and is marketed across multiple consumption occasions, including work, study, sports, and gaming — a segment that has drawn increasing attention from beverage brands seeking alternatives to conventional energy drinks. LEMULI targets a distinct audience: health-focused parents of young children. The drink blends blueberries and raspberries, both high in anthocyanins associated with eye health, and carries a zero-flavour, zero-colour, zero-preservative credential. Both products reflect a clean-label positioning that analysts and category data suggest is now table stakes for premium beverage launches.
Market Context
According to Ipsos data cited by WALOVI, global plant-based beverage penetration climbed from 45% to 70% in 2025, with 96% of surveyed consumers citing naturalness and functional benefits as purchasing priorities. Ye Jizeng, Vice President of Guangzhou WALOVI Great Health Industry Co., Ltd., framed the shift in three structural terms: consumers are now reading ingredient labels independently, seeking precisely targeted functional outcomes, and expecting value beyond a simple absence-of-additives claim. That reading aligns with broader trade observations across the functional beverage and better-for-you food and beverage categories, where ingredient transparency has moved from a niche differentiator to a baseline expectation in retail and foodservice channels alike.
Brand and Distribution Strategy
WALOVI, which claims the position of the world's top-selling plant-based beverage brand for six consecutive years, is backing the product launches with a high-profile ambassador strategy. Footballer Erling Haaland and actor Zhang Linghe serve as global brand ambassadors for the wider WALOVI range; actor Li Yunrui fronts LEGEND-KING specifically. The new bottle design — inspired by bamboo joint curves and traditional Chinese pavilion architecture — is described as making its global debut alongside the product launches, reinforcing the brand's effort to build an internationally recognisable visual identity rooted in Chinese cultural references. On the distribution side, the company says it is accelerating development in key Southeast Asian markets and deepening local channel partnerships, a move consistent with the broader pattern of Chinese beverage manufacturers investing in regional logistics and retail access to reduce dependence on domestic volume. The simultaneous packaging refresh and dual product launch suggest a coordinated platform strategy rather than individual SKU additions, as WALOVI works to build what it describes as a full-category ecosystem for the next generation of beverage consumers.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
