Wingstop Restaurants Inc. (NASDAQ: WING) is offering customers flat $1-per-wing pricing across three limited-time bundles — 10 wings for $10, 20 wings for $20 and 30 wings for $30 — available at all U.S. locations through Memorial Day, May 26.
The promotion spans the chain's full wing format menu, including Classic Wings, Boneless Wings and Mix & Match combinations, giving guests flexibility across all three tiers. Wingstop has not disclosed the anticipated revenue impact or volume uplift attached to the campaign.
The timing is deliberate. Memorial Day weekend is historically one of the highest-traffic periods for wing-category restaurants, and the move positions Wingstop squarely within an intensifying industry-wide push on value. Competitors across the fast-casual and quick-service segments have leaned heavily into bundled and discounted offers in 2025 and into 2026 as consumer spending on dining out faces continued pressure from elevated food-at-home costs and persistent macro uncertainty. Wingstop's own same-store sales trajectory and unit economics have drawn investor scrutiny as the chain scales its domestic footprint.
For franchisees, a system-wide pricing floor at $1 per wing compresses per-unit ticket averages on smaller orders while potentially driving incremental traffic and attachment of sides and beverages — a trade-off operators in the chicken wing supply-chain environment will be watching closely given ongoing volatility in bone-in wing commodity costs.
Wingstop has not indicated whether the $1-per-wing construct will extend beyond the Memorial Day window or become a recurring seasonal vehicle. The company is scheduled to report its next quarterly results later this summer, at which point management is expected to address the promotional cadence and its effect on average check.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
