Yesway, Inc. (Nasdaq: YSWY) has opened a new-to-industry Allsup's convenience store in Odessa, Texas — its 93rd ground-up build over the past approximately five years — continuing a rapid organic expansion strategy across the Midwest and Southwest.

The 5,630-square-foot store at 16460 South Highway 385 operates 24 hours a day, serving local residents, long-haul truckers and West Texas travelers who frequent the Permian Basin corridor.

The Format

The Odessa location is configured for high-throughput fuel and foodservice operations. It offers 10 multi-product fuel dispensers, five diesel lanes and 11 truck parking spaces — a layout that underscores Yesway's deliberate targeting of professional driver traffic alongside everyday convenience shoppers. Inside, the store carries Allsup's World Famous Burritos, Yesway private-label snacks, fresh grocery staples including bread, milk and eggs, a beer cave, ATMs and Western Union services.

The Allsup's deep-fried burrito remains the chain's signature foodservice draw and a key point of differentiation in a competitive convenience-store landscape where fresh and proprietary prepared-food programs have become central to driving in-store traffic and margin. For operators across the sector, branded foodservice is increasingly the battleground — particularly as fuel margins compress and consumers trade down from quick-service restaurants.

Growth in Context

Yesway operates 452 stores across nine states — Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska — making it one of the larger regional convenience chains in the country. The company has grown through a combination of strategic acquisitions and an aggressive new-to-industry build program that has added 93 sites since roughly 2021.

Tom Trkla, Chairman, President and Chief Executive Officer of Yesway, framed the Odessa opening as a reflection of the company's operational culture. "We are proud to invest in Odessa and look forward to welcoming customers to this outstanding new store," Trkla said, adding that the company's team members are central to its expansion momentum.

West Texas — particularly the Odessa-Midland market — represents a high-density opportunity for convenience and foodservice operators given sustained activity in the oil and energy sector, which sustains a large base of professional drivers and field workers. That demographic skews toward frequent fuel stops and ready-to-eat meal occasions, aligning well with Allsup's core format.

For broader perspective on how convenience-store operators are investing in foodservice infrastructure, see our coverage of emerging c-store food trends and fuel-and-food retail expansion strategies.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.