YiKEDA™, the premium tomato beverage brand owned by Qingdao Triumph Haofeng Smart Agriculture Technology Co., Ltd., used SIAL Paris 2026 to pitch its 100% NFC Tomato Juice and Tomato Water Flavored Beverage Series to professional buyers in what marks the brand's first major international trade-show appearance. The five-day exhibition, held October 17–21, is among the food and beverage industry's largest global showcases.
The Products
The flagship NFC Tomato Juice is formulated without added water, sucrose, fat, artificial colors, flavors, sodium, or preservatives. It is cited by the company as the first product in China's NFC tomato juice category to carry low-GI product certification — a positioning that aligns with growing global demand for functional, clean-label beverages. The complementary Tomato Water Flavored Beverage Series incorporates real NFC tomato juice, extending the brand's tomato-forward identity into a lighter-format segment that has attracted significant retail interest across Asia and Western markets.
According to Frost & Sullivan data cited by the company, YiKEDA's cherry tomatoes and 100% NFC Tomato Juice have each ranked first in nationwide sales in China for two consecutive years — a claim that, if sustained, would represent meaningful category leadership in a market where NFC juice is still a nascent but fast-growing tier. The brand's products are already available in Hong Kong SAR and Macao SAR and have been exported to the United States, Canada, the United Kingdom, New Zealand, Australia, Singapore, Malaysia, Russia, Thailand, Vietnam, Cambodia, and Laos.
Supply-Chain Backbone
Founded in 2022, YiKEDA operates under Triumph Haofeng, which the company describes as China's largest operator and service provider specializing in smart glass greenhouse agriculture. The parent entity operates more than 267 hectares of digitally managed glass greenhouse facilities across China, providing a vertically integrated supply chain for the brand's tomato sourcing. Triumph Haofeng states that its cultivation protocols exclude artificial hormones and prioritize traceable quality management — attributes increasingly demanded by international retail and foodservice buyers evaluating premium beverage suppliers.
The greenhouse-to-bottle model gives YiKEDA a differentiated story at a time when supply-chain transparency has become a decisive factor in cross-border food and beverage procurement. Retailers and foodservice distributors in mature markets have shown rising interest in suppliers able to demonstrate standardized growing environments and consistent raw-material quality, particularly for juice products where flavor profile is directly tied to agricultural inputs. The beverage industry has also seen category growth in premium and functional juice formats, where NFC positioning commands higher price points than reconstituted alternatives.
Global Ambitions
SIAL Paris carries particular strategic value for Chinese food and beverage exporters seeking to break into European retail and foodservice channels — a notoriously high-bar market for regulatory compliance and brand credibility. YiKEDA's participation signals that Triumph Haofeng is prepared to invest in the international buyer relationships necessary to compete in premium-tier beverage distribution beyond Asia. For context, the global NFC juice market has expanded steadily as consumers trade up from concentrate-based products, creating openings for category entrants with credible agricultural backstories and clean-label formulations.
The brand's international trajectory will be closely watched by food and beverage manufacturers navigating export-market entry, particularly those looking to leverage China's smart agriculture investments as a competitive differentiator on the world stage. Food & Beverage Magazine has previously tracked the growth of NFC and functional beverage formats as high-growth sub-segments drawing significant capital from both domestic Chinese brands and global players.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
