Beverages
Bucked Up Rolls Out Limited-Edition Summer Lemonade Pre-Workouts
Dragon Fruit Lemonade extends to a ready-to-drink format, marking the brand's first seasonal limited-edition product pu…
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Beverages
Dr. Brown's Enters RTD Hydration With Electrolyte Solution
The baby-products maker moves beyond hardware into the fast-growing functional-beverage aisle with a no-artificial-ingr…
Beverages
Athletic Brewing Unveils Largest-Ever Summer Ad Push
The non-alcoholic brewer ties its summer 2026 campaign to America's 250th anniversary, targeting peak seasonal demand w…
Beverages
Happenstance Whiskey Enters Whole Foods in California Push
The 100% women-owned Nashville bourbon brand builds on a California distribution deal struck earlier in 2026.
Beverages
Death Wish Coffee Launches High-Caffeine SKU With 200 mg Per Serving
The organic-robusta blend targets a segment where high-caffeine claims are driving 39% purchase intent, outpacing broad…
Beverages
Blue Moon Rolls Out Blue Beer for One Weekend Nationwide
The stunt coincides with May's rare blue moon — which, like the beer, is not actually blue.
Beverages
teapigs Launches 4 Herbal Blends in First Innovation Since 2021
The lineup includes the brand's first Reishi mushroom formulation and marks teapigs' return to new product development …
Beverages
Don Q Adds Two Premium Expressions to Rum Portfolio
The two aged expressions broaden Don Q's premium shelf presence as the ultra-premium rum segment continues to outpace b…
Beverages
Hampton Water Launches Second Artist Series Limited-Edition Rosé
The Jon Bon Jovi–backed rosé brand extends its organic lineup with a 2025 vintage tied to a collectible label strategy …
Beverages
Twisted Alchemy Widens Whole Foods Footprint Across Five States
The cold-pressed juice and mixer brand builds on a late-2024 Southwest and Midwest debut, extending its retail reach to…
Beverages
Wild Turkey Launches 16-Year Bourbon Archive Series
The inaugural release targets collectors and premium spirits buyers with a nod to the cult-status 'Cheesy Gold Foil' bo…
Beverages
Flavia Launches Lavazza Tiramisù Freshpack in $9.5B Flavored Coffee Play
The Lavazza-branded SKU is exclusive to Flavia brewing systems as the flavored coffee segment approaches a near-$9.5 bi…