Beverages
oHy Enters Texas via H-E-B in Hydrogen Water Push
The Grand Rapids-based better-for-you beverage brand targets Texas's competitive functional-water shelf through one of …
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Beverages
Bronco Wine Relaunches Rosenblum and Cycles Gladiator Brands
The California family-owned producer frames the dual relaunch as a generational repositioning, not a preservation exerc…
Beverages
Angostura Moves Into Cocktail Syrups With 2-SKU U.S. Launch
The 200-year-old brand steps beyond bitters as the premium cocktail-mixer segment continues to draw heritage spirits la…
Beverages
Fireball Launches Father's Day Fanny Pack Holding 35 Shots
The promotion targets Father's Day gifting as the #1 U.S. shot brand bets on nostalgia and novelty merchandise to drive…
Beverages
Beer Girl Brewing Seals First National Deal in Nashville Push
The gluten-reduced, low-ABV brewer targets Nashville distribution as it accelerates a nationwide retail footprint.
Beverages
Elmhurst 1925 Debuts Clean Protein Line at Sprouts Nationwide
The plant-based dairy maker positions Sprouts as its exclusive national retail launch partner for the 190-calorie, low-…
Beverages
Bang Energy Rolls Out Limited-Edition American Berry SKU
The patriotic limited-time offering marks Bang's first major SKU addition of 2026 as energy-drink shelf competition int…
Beverages
Muscle Milk Overhauls Protein Shake Line, Cuts Artificial Ingredients
The CytoSport brand pairs the nationwide product relaunch with a Brooklyn pop-up and a social giveaway campaign launchi…
Beverages
Frazil Scores Riders Field Deal in Venue Push
The frozen-drink maker adds a Double-A affiliate of the Texas Rangers to a growing roster of venue partnerships across …
Beverages
Saint James Iced Tea Adds Half & Half in First Flavor Pivot
The debut marks the brand's first move beyond tea-only SKUs, backed by a national experiential push aimed at over half …
Beverages
Chicken Cock Whiskey Refreshes Labels at 170-Year Mark
The Bardstown distiller ties a full packaging overhaul to its 1856 founding, assigning a distinct character mascot to e…
Beverages
Carbliss Launches Americana Pack, Ties Sales to Veterans Charity
The Wisconsin-based veteran-owned brand pairs a new Americana Variety Pack and Lemon Iced Tea SKU with a repeat charita…