Beer Girl Brewing Co., the Laguna Beach, California-based maker of gluten-reduced, low-ABV beer, has signed its first national brand partnership, enlisting ACM Award-nominated country artist Mackenzie Carpenter as a brand partner amid an expansion into Nashville and broader U.S. markets, the company announced Monday.
The deal pairs Beer Girl — founded by Caroline Foulk and Griffin Foulk — with Carpenter at an inflection point for both parties. Carpenter received a 2026 ACM nomination for New Female Artist of the Year, is currently touring with Riley Green, and is slated to join a forthcoming Jason Aldean run. The brand did not disclose financial terms of the partnership.
For Beer Girl, the tie-up represents a deliberate move to court the country-music consumer demographic as low- and no-alcohol beer continues to outpace the broader U.S. beer category. The segment posted volume growth of roughly 8% in 2025 according to industry trackers, driven in part by younger, health-conscious drinkers who index heavily toward live-event and festival occasions — the precise audience Carpenter's touring schedule delivers. Beer Girl's gluten-reduced positioning further differentiates it within the better-for-you alcohol shelf, a segment that has attracted sustained retail and on-premise attention. For more on the low-ABV trend reshaping shelf space, see our coverage of emerging beverage categories.
Nashville represents a strategically significant market for the brand. The city's combination of tourism volume, robust on-premise hospitality infrastructure, and outsized country-music cultural reach makes it a logical beachhead for a brand seeking national visibility. Celebrity and influencer-anchored launch strategies have become increasingly common among challenger beverage brands attempting to compress the timeline from regional curiosity to national shelf presence, as seen in recent craft and independent beverage brand expansions.
The Foulks have not publicly outlined distribution targets or revenue projections tied to the Nashville entry. However, the choice of a touring artist with multi-headline support slots suggests Beer Girl is prioritizing experiential brand impressions alongside any traditional retail push. Execution at point-of-sale in Tennessee, a control and open-market hybrid state, will be a near-term operational test for the still-emerging brand.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
