Beverages
Frazil Launches Free Slush Fridays in June Convenience Push
The four-week promotion targets convenience-channel foot traffic during peak summer trading, reviving a campaign the br…
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Beverages
Passoã Redesigns Bottle in 40th-Year U.S. Push
The world's best-selling passion fruit liqueur targets shelf and back-bar visibility gains as tropical cocktail demand …
Beverages
Michter's Lines Up June Drop for 10 Year Single Barrel Rye
The Louisville distiller positions its Kentucky-style rye as a gateway product for bourbon loyalists skeptical of the c…
Beverages
Grgich Hills Launches Paris '76 Chardonnay for Judgment Anniversary
The old-vine Napa Chardonnay arrives as the winery targets a new generation of fine-wine consumers on one of American v…
Beverages
Une Femme Wines, Knopf Doubleday Launch Monthly Book Club Series
The social-media-driven giveaway series targets women consumers, pairing Une Femme canned wines with NYT bestsellers in…
Beverages
Caraway Tea Scales Up Sleep & Stress Blend Output
The Hudson Valley co-packer targets the wind-down occasion as sleep-support teas rank among 2026's highest-growth welln…
Beverages
Odwalla Enters Walmart as Jumex USA Widens U.S. Reach
16 fl. oz. four-packs in two varieties hit shelves and online as Grupo Jumex pushes Odwalla deeper into mass-market ret…
Beverages
Garage Beer Launches 'American Summer' Multi-Brand Campaign
The Columbus craft brewer pairs with Utz, New Found Glory, and the Museum of American Speed in a co-branded summer push…
Beverages
Lotza Launches Party-Positioned Soda Line on Amazon
The Menomonee Falls brand positions itself as 'The Soda Made to Party™' across Citrus Smash, Wild Berry Burst, and Trop…
Beverages
Thyme&Table Launches Exclusive Espresso Machine at Walmart
The one-touch device targets value-conscious home-brewing consumers as at-home espresso appliance sales continue to out…
Beverages
Willamette Valley Vineyards Names John Hazlett CFO
Hazlett steps into the role immediately, tasked with overseeing financial strategy, reporting, and compliance at one of…
Beverages
OSULLOC Launches Functional Matcha Line in U.S. Market
Korea's top-ranked premium tea brand makes its functional-beverage push stateside as the matcha category accelerates am…