Marketing & Brands
Mondelez Takes OREO Cakesters on U.S. Pop-Up Tour
A branded Airstream will carry the 'Soft Life' sampling activation to cities across the country through summer 2026.
Marketing & Brands 115 stories
Marketing & Brands
Peet's Coffee Hunts for 'Chief Playlist Officer' in Brand Push
The campaign targets the 3 p.m. afternoon slump and doubles as a promotional vehicle for Peet's new seasonal drink line…
Marketing & Brands
TUMS Launches Food Match Cup Tied to Summer Soccer Tournament
The Haleon-owned antacid brand extends its U.S. Soccer partnership with creator collabs, bold flavor mashups and daily …
Marketing & Brands
iniBurger Sets Halal, Angus-Only Sourcing Across Three Concepts
The Pleasanton, Calif. operator becomes one of few fast-casual chains to publish ingredient specifications at the suppl…
Marketing & Brands
Second Harvest Mobilizes 100 Ambassadors for Million-Meal Fundraiser
Food rescue organization launches coordinated 100-hour social media campaign featuring Chris Hadfield, Shania Twain, an…
Marketing & Brands
KFC Launches DC Film Tie-In With First Collectibles Push in 20 Years
The Yum! Brands chain is leaning on DC Studios' summer blockbuster to drive traffic with three new sauces, a branded be…
Marketing & Brands
Corner Bakery Cafe Cuts $30 Off Summer Catering Orders
The Dallas-based fast-casual chain is deploying a limited-time discount to capture the high-volume summer group-meal wi…
Marketing & Brands
818 Tequila Launches $8,180 Summer Campaign Under Sazerac
The 'Best Summer Ever' activation is the first major marketing push since Sazerac took a strategic stake in the Kendall…
Marketing & Brands
Kinder Joy Taps Stranger Things, Funko for Limited-Edition Push
The three-way licensing deal between Ferrero, Netflix and Funko arrives as confectionery brands race to convert IP nost…
Marketing & Brands
EIGHT Elite Light Beer Lands Bosque Ranch Concert Deal
The clean-ingredient light beer brand gains a Western-lifestyle venue as it pushes deeper into experiential retail and …
Marketing & Brands
Kendall-Jackson, Uncle Matt's Launch Mimosa Co-Marketing Push
The retail-focused tie-up targets premium summer entertaining occasions, linking Vintner's Reserve Brut Cuvée with Uncl…
Marketing & Brands
Tropical Smoothie Cafe Runs Free-Drink Promo on Flip Flop Day
The Atlanta-based chain layers a year-of-free-smoothies sweepstakes onto the giveaway window, extending the promotional…