Marketing & Brands
Snickers PB Launches Tongue-in-Cheek 'Reese' Focus Group Campaign
Candy brand taps Eric André to direct creative featuring people named Reese taste-testing new peanut butter line and ic…
Marketing & Brands 117 stories
Marketing & Brands
Beard Papa's Lands NTE Game Partnership in U.S. Promo Push
The cream puff chain secures its first major gaming tie-up, targeting U.S. locations starting June 12 with character-th…
Marketing & Brands
Mars Targets Rival's Brand Name in SNICKERS Peanut Butter Push
The campaign marks Mars's most overt competitive provocation in the $4 billion-plus U.S. chocolate confectionery segmen…
Marketing & Brands
Chipotle Relaunches Summer Loyalty Push With Gamified Streaks
The 2026 edition marks the first time local restaurant rankings and shareable stats feature in the annual loyalty campa…
Marketing & Brands
7-Eleven Cuts Glazed Donut Price to $0.50 for One Day
The promotion, limited to 7Rewards and Speedy Rewards members, carries no unit cap — a calculated loyalty-driving tacti…
Marketing & Brands
Topgolf Rolls Out Soccer F&B Push Across 100+ U.S. Venues
The sports-entertainment operator is bundling premium game-day F&B packages with in-venue soccer activations as the wor…
Marketing & Brands
Pollo Campero Runs 5,000-Prize Soccer Giveaway This Summer
The Dallas-based fast-casual chain is targeting Latino soccer fans with a plush golden ball sweepstakes as major intern…
Marketing & Brands
M&M'S Gamifies Love Island Watch Parties With Limited-Edition Play Packs
The confectionery brand launches interactive viewing experience tied to season 8, including game boards and custom cand…
Marketing & Brands
Giada De Laurentiis Judges Loacker Wafer Competition at Sweets & Snacks Expo
Celebrity chef headlined Loacker USA's booth activation in Las Vegas, judging a live dessert competition while raising …
Marketing & Brands
Shipley Do-Nuts Runs Four-Friday Free Donut Push in June
The Houston-based chain is layering a merchandise incentive — a branded hat for loyalty members who visit four times — …
Marketing & Brands
Mars Locks M&M'S as Exclusive Confectionery Partner for Love Island USA
The limited-edition tie-in marks M&M'S first interactive, episode-linked pack format — a bet on shoppable entertainment…
Marketing & Brands
Grillo's Pickles Opens LES Pop-Up in NYC Brand Push
The brand's second activation at 2 Rivington Street adds licensed merchandise and food-tour tie-ins as pickle-category …