Deals
Saratoga Spring Water Launches Four-SKU Flavored Sparkling Line
The Saratoga Collection marks the premium water brand's first move into flavored sparkling, hitting shelves across U.S.…
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Deals
Tropical Smoothie Cafe Signs Banana Ball League Sponsorship
The Atlanta-based café chain ties a seasonal LTO and in-stadium presence to the Banana Ball Championship League's sold-…
Deals
Primal Kitchen Scores Multi-Year Sponsorship with Angel City FC
The natural condiments brand will support player nutrition, activate at home games, and fund youth soccer programming t…
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Snickers PB Launches Tongue-in-Cheek 'Reese' Focus Group Campaign
Candy brand taps Eric André to direct creative featuring people named Reese taste-testing new peanut butter line and ic…
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Bucked Up Launches Protein Popcorn, Cotton Candy RTD in Dual Drop
The Utah supplement brand enters the snack aisle for the first time while extending its ready-to-drink energy lineup wi…
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Moxie Labs Launches FNGRFOOD Restaurant Tech Platform
The Philadelphia agency positions the product between rigid white-label apps and costly custom builds, targeting multi-…
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Beard Papa's Lands NTE Game Partnership in U.S. Promo Push
The cream puff chain secures its first major gaming tie-up, targeting U.S. locations starting June 12 with character-th…
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Mars Targets Rival's Brand Name in SNICKERS Peanut Butter Push
The campaign marks Mars's most overt competitive provocation in the $4 billion-plus U.S. chocolate confectionery segmen…
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Grillo's Pickles, PopUp Bagels Launch 14-Day Hot Pickle Butter
The repeat collaboration goes on sale May 28 and runs through June 10 at PopUp Bagels stores nationwide, while daily su…
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KPM Analytics Opens Baking Lab to Bridge Rheology and Real-World Results
The Westborough facility pairs industrial-grade ovens with rheological instrumentation, targeting flour millers and ing…
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Chomps Launches Limited-Edition Rotisserie Purse for Chicken Day
The fastest-growing meat snack brand turns a rotisserie chicken container into a limited-edition fashion accessory to d…
Deals
Republican Red Winery Launches Limited 1776 Collection for U.S. Semiquincentennial
Commemorative labels draw on American historical symbols; release targets the premium gifting window ahead of the July …