Ampelis, a Utah-based health and wellness company, is launching CORE7 for Kids in early November 2026 — a whole-food nutritional powder drink mix targeting children ages 5 and older and sold direct-to-consumer via subscription. The product enters a children's nutrition segment under growing regulatory and public-health scrutiny, with the federal government's 2025–2030 Dietary Guidelines explicitly urging a shift toward nutrient-dense, minimally processed foods.
The Product
The CORE7 for Kids formulation contains more than 50 ingredients, combining whole-food-sourced vitamins and minerals with probiotics, prebiotic fiber, digestive enzymes, botanicals, and other functional compounds. Ampelis developed the product independently after concluding that no existing supplement on the market met its internal standards for ingredient sourcing, formulation breadth, and dosing. Rather than scaling down its existing adult CORE7 formula proportionally, the company says it evaluated each ingredient individually against age-appropriate nutritional benchmarks — a distinction its advisory board, which includes International Sports Certified Nutritionist Tanna Fox, describes as central to the product's positioning. The flavor profile — organic strawberry, organic raspberry, and organic coconut — was shaped with input from child taste-testers, an unusual step in supplement development that Ampelis frames as a strategy for driving daily compliance.
Market Context
The launch lands in a children's functional beverage and supplement market that has attracted intensifying operator attention. CDC research covering 2021–2023 found that 61.9% of calories consumed by U.S. children and adolescents derived from ultra-processed foods, a figure that has become a recurring reference point for policymakers and product developers alike. That backdrop has accelerated demand for clean-label, whole-food alternatives across the functional beverage and children's nutrition categories, with brands competing increasingly on ingredient transparency and formulation depth rather than price. Ampelis' decision to build its own formulation rather than white-label an existing product signals a bet that premium positioning and clinical credibility — the company operates outpatient psychiatry and addiction-recovery programs — can command a price premium in a market accustomed to mass-market multivitamins.
Distribution and Outlook
CORE7 for Kids will be available exclusively through the company's direct-to-consumer subscription model at launch, with no announced retail distribution partners. Subscribers receive access to group coaching sessions and nutrition education alongside the product — a bundled-service model that mirrors tactics used by wellness brands seeking to reduce churn and build recurring revenue. Ampelis has not disclosed pricing, subscriber targets, or first-year revenue projections. "Nutrition has been underappreciated in healthcare for too long," said Lon Henderson, Chief Executive Officer of Ampelis. "Our goal is to make high-quality, foundational nutrition easier for families to incorporate into daily life." The company's clinical background and food-first framing align with the direction flagged by Food & Beverage Magazine as a defining trend in functional nutrition: operators repositioning supplements as lifestyle infrastructure rather than discrete health interventions.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
