Premium Coffee Demand Drives Continued Growth

Copper Moon Coffee, a family-owned roastery based in Lafayette, Indiana, will return to the 2026 Summer Fancy Food Show (June 28–30 at the Javits Center in New York City) as the specialty coffee market continues its upward trajectory. The U.S. coffee market is projected to reach $110 billion by 2027, with 67% of Americans now drinking coffee daily—an all-time high.

Organized by the Specialty Food Association (SFA), the Summer Fancy Food Show remains a key industry platform, bringing together thousands of specialty food and beverage brands with major buyers, distributors, and retailers worldwide.

At-Home Coffee Consumption Reshapes Product Strategy

Approximately 80–85% of coffee drinkers now regularly prepare coffee at home, a shift that has prompted roasters to develop accessible, barista-quality products. Copper Moon CEO Brad Gutwein said: "Coffee is one of the few categories that continues to grow both in volume and in consumer expectations. We've seen real momentum behind our at-home coffee offerings, especially as more consumers look to recreate café-style experiences with higher-quality options they can enjoy every day. That's pushed us to focus on developing products that are easy to use without sacrificing quality. Summer Fancy Food is a great opportunity for us to share that evolution with buyers and highlight everything from our organic offerings to our cold coffee lineup ahead of the summer season."

New Product Lineup Targets Summer Demand

At booth #5707, Copper Moon will showcase its expanding product line, including:

- USDA-certified organic offerings with new flavors: Pistachio and Vanilla
- Cold Brew Pouches
- Brew Over Ice Cups
- Signature cold brew blend

The roastery joins other specialty food brands competing for shelf space among major retailers exhibiting at the show, including Whole Foods and Sprouts Farmers Market.

Why It Matters

For operators sourcing specialty coffee products, Copper Moon's participation underscores the industry's focus on at-home premiumization. The show serves as a key opportunity to evaluate emerging brands and assess where consumer preferences are shifting within the $110 billion U.S. coffee market.

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Written by FBM Publications Editors