Marchesi Frescobaldi has launched the 2023 vintage of its Tenuta Perano Chianti Classico DOCG into international distribution, the Tuscany-based producer announced Thursday, marking the label's latest push into export markets as premium Italian wine demand continues to climb globally.
The release enters a competitive tier within the Chianti Classico appellation, where DOCG-certified bottlings at the estate level have commanded growing shelf premiums over the past three vintages. Frescobaldi did not disclose pricing or volume targets for the 2023 release, but the estate's international portfolio has historically been positioned in the upper-mid to fine-wine segment across key markets including the United States, Germany, and the United Kingdom.
Tenuta Perano, situated in Gaiole in Chianti — one of the appellation's cooler, higher-altitude sub-zones — relies exclusively on Sangiovese, the mandated variety under DOCG rules. Altitude-influenced sites in Gaiole have attracted increasing attention from importers and critics seeking wines with sharper acidity profiles and longer ageing potential, characteristics that support premium pricing in on-trade and fine-wine retail channels. The broader Chianti Classico zone has seen a measurable uptick in export value over the past two years, driven in part by the appellation's Gran Selezione tier and growing consumer literacy around single-estate expressions.
Frescobaldi, one of Tuscany's largest privately held wine groups with landholdings spanning multiple appellations including Brunello di Montalcino and Bolgheri, has invested steadily in elevating the Tenuta Perano label since acquiring the estate. The 2023 vintage follows a growing industry pattern of accelerated international roll-outs timed to spring trade windows, allowing producers to capture placement ahead of the autumn buying cycle. Analysts covering the Italian wine sector have noted that estate-level Chianti Classico releases with strong critical positioning are increasingly used as anchor SKUs by importers building Italian portfolios. For context on how Italian appellations are faring in the U.S. import market, see F&B Industry News's coverage of premium wine import trends and the broader Italian wine trade outlook.
Frescobaldi did not provide guidance on case production for the 2023 vintage or comment on distributor agreements tied to the new release.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
