Jel Sert and Dunkin' are bringing the coffeehouse chain's Refreshers line to grocery and mass-market shelves in a new powdered stick format, the companies said Monday, marking one of the more prominent brand-licensed entries into the single-serve drink mix segment in recent memory. The product, dubbed Dunkin' Refreshers Singles To Go!, carries zero sugar and derives its energy profile from green tea extract and B vitamins — a formulation that mirrors functional positioning seen across the broader better-for-you hydration aisle. No retail price point or suggested retail pricing was disclosed in the announcement. The launch pairs Dunkin's consumer brand equity — the chain reported more than 9,500 U.S. locations as of its most recent franchisee disclosures — with Jel Sert's established powdered drink mix manufacturing infrastructure. West Chicago, Illinois-based Jel Sert produces a range of licensed and proprietary drink mix brands, giving it proven cold-fill and single-serve stick-pack capabilities that fast-moving consumer goods operators increasingly seek for speed-to-shelf partnerships. The single-serve powdered drink mix category has attracted sustained investment from both incumbent players and new entrants as consumers seek portable, low-calorie hydration options. Dollar sales in the powdered soft drink segment have grown steadily, underpinned by convenience-format launches and the broader shift away from carbonated soft drinks among younger demographics. Dunkin' Refreshers Singles To Go! enters a shelf set that already includes established SKUs from brands such as Crystal Light, Liquid I.V., and a widening roster of energy-adjacent powder formats. For Dunkin', the retail licensed goods channel represents a margin-light but brand-additive revenue stream that extends consumer touchpoints beyond its drive-through and café network. Licensed consumer packaged goods deals of this type typically generate royalty income for the brand licensor with minimal capital outlay, while the manufacturing partner assumes production and distribution risk. Neither Jel Sert nor Dunkin' parent Inspire Brands disclosed financial terms of the arrangement. The product is rolling out to national retail accounts beginning this month. Consumers looking for broader context on Dunkin's licensed product strategy can follow coverage at [Food & Beverage Magazine](https://fb101.com/?utm_source=fbindustrynews&utm_campaign=powered_by), which tracks brand extension activity across the foodservice sector. For additional analysis of the powdered beverage segment, see our prior reporting on [functional hydration trends](/beverages/functional-hydration-trends) and [licensed brand CPG deals](/retail/licensed-brand-cpg-deals). Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.