Mission Craft Cocktails is expanding its ready-to-drink margarita lineup with a new Tamarind Margarita, the brand's third margarita SKU and its most complex flavour profile to date. The Orange County, Calif.-based producer timed the launch to World Cocktail Day on May 13, targeting what the company describes as peak margarita season across the $2.0 billion-plus U.S. RTD spirits category. The new expression combines premium tequila and handmade orange liqueur with lime juice, tamarind, agave nectar, watermelon, and chili — a build the company positions as Mexican candy-inspired. It sits alongside Mission's existing Classic Margarita and Jalapeño Pineapple Margarita, rounding out a three-SKU margarita tier within an award-winning, bar-strength RTD portfolio formulated with locally sourced Southern California ingredients. Bar-strength RTDs — typically above 10% ABV — have outpaced the broader canned-cocktail segment in velocity at off-premise retailers over the past 18 months, according to category trackers, as consumers trade up from lower-ABV seltzers. The launch carries a cause-marketing component: for every bottle purchased, Mission Craft Cocktails will donate one meal through Feeding America, the largest domestic hunger-relief network in the United States. Brands pairing product launches with measurable social commitments have shown incrementally stronger shelf-placement and repeat-purchase metrics in the premium spirits corridor, a dynamic that has accelerated since 2023 as retailers tighten SKU rationalisation criteria. For Mission, the tie-up deepens an existing philanthropic positioning embedded across its portfolio rather than introducing a one-off campaign. The strategy mirrors approaches taken by several mid-tier RTD operators looking to differentiate on values as the segment grows more crowded. Interested readers can explore broader [RTD spirits market dynamics](/beverages/rtd-spirits-market-trends) and [cause-marketing strategies in food and beverage](/consumer-trends/cause-marketing-f-and-b) in recent F&B Industry News coverage. Mission Craft Cocktails did not disclose distribution footprint, suggested retail pricing, or first-year volume targets for the Tamarind Margarita. The company's full portfolio is available at missioncocktails.com. Coverage of the brand's broader mission and product development has previously appeared in [Food & Beverage Magazine](https://fb101.com/?utm_source=fbindustrynews&utm_campaign=powered_by), the network's consumer-facing flagship. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.