Pitcher and EasyPicky Merge Shelf Intelligence With Sales Enablement

Pitcher, a Denver-based AI-native sales enablement platform, announced a strategic partnership with EasyPicky, a retail execution optimization specialist, to connect shelf-level data directly into commercial workflows for CPG field teams.

The integration captures shelf conditions via smartphone video—product availability, out-of-stocks, merchandising compliance, and display placement—and funnels that intelligence into Pitcher's platform, where it feeds Next Best Action recommendations, visit prioritization, and real-time guidance for sales representatives.

Solving the Data-to-Action Gap

CPG manufacturers have long struggled to convert Perfect Store data into field action. Both platforms are built for field realities: offline-capable, mobile-first, and designed for low-connectivity environments. Field teams using EasyPicky capture shelf data during normal store visits; Pitcher surfaces that data alongside content, CRM records, and recommendations in a single interface.

Mondelēz International, the global snack manufacturer behind Oreo and Cadbury, is already using both platforms. "The strategic alignment of Pitcher and EasyPicky represents a powerful convergence of two critical capabilities: meaningful sales representative engagement with store managers and the precise execution and validation of in-store display standards for merchandising teams," said Rensilin Pathrose, Senior Director of Digital Experience, Digital Business Transformation & Digital Commerce at Mondelēz International. "Together, this integration bridges the gap between sales and shelf-level compliance, delivering end-to-end visibility across the retail execution lifecycle."

Why It Matters

For CPG operators, this partnership addresses a persistent operational bottleneck: transforming massive field datasets into concrete, fast decisions that reps can act on during store visits. By replacing guesswork with data-driven direction at scale, the integration impacts store visit effectiveness, display negotiations, and on-shelf outcomes—ultimately affecting revenue capture and shelf compliance.

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Written by FBM Publications Editors