Rise Highlights Bakery Innovation at IDDBA Orlando Show

Rise Baking Company will display its full bakery portfolio at the 2026 International Dairy Deli Bakery Association (IDDBA) Show, June 7-9 in Orlando, with a focus on labor-saving solutions and clean-label offerings that address operational challenges facing in-store bakeries.

The Minneapolis manufacturer, which produces cakes, pies, cookies, muffins, and icings for grocery retailers, convenience stores, and foodservice operators, will occupy booth #2661.

Product Highlights

Key offerings showcased will include:

Clean Label & Natural Colors: Simplicious® Buttercremes and pre-deposited muffins made without artificial colors, alongside crispy bars, mini Bundt cakes, and cake layers targeting consumers seeking cleaner ingredient labels.

Portion-Controlled Indulgence: Mini Bundt cakes, cake squares, mini cookies, and snack pies designed to capture impulse purchases and grab-and-go demand.

Labor-Saving Options: Fast Pan® cookies, base-iced cakes, and retail-ready solutions intended to streamline back-of-house bakery operations while maintaining consistency and quality.

Flavor Trends & Customization: Seasonal profiles including lemon blueberry, banana chocolate chip, salted caramel, and gingerbread across the portfolio. Decorating inspiration will showcase textured finishes, vintage florals, and minimalist designs.

Industry Context

Rise, formed in 2013, operates as a consolidator of established bakery brands including Brill, South Coast Baking, Table Talk, Best Maid, and Henry & Henry. The company serves a customer base spanning national grocery chains, convenience stores, quick-service restaurants, and mass merchandisers.

"We're looking forward to connecting with our customers and partners at IDDBA," said Mark McNeil, CEO of Rise Baking Company. "As customer needs continue evolving, IDDBA is a great time to share ideas, talk through industry challenges and celebrate the fun side of this business and the products tied to moments people genuinely enjoy."

Why It Matters

For in-store bakery operators, labor constraints and rising ingredient costs remain persistent headwinds. Rise's emphasis on pre-finished, ready-to-decorate, and portion-controlled offerings reflects industry pressure to reduce back-of-house complexity while maintaining consumer appeal. Clean-label options address retail demand without requiring in-house recipe reformulation—a meaningful operational advantage for chains managing multiple locations.

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Written by FBM Publications Editors