Stack 'Em, the spring-loaded double-can beverage holder developed through InventHelp, is entering The Paper Store's retail lineup, broadening the product's physical-retail presence beyond its current channels at Scheels and Amazon.
The Product
Stack 'Em is an insulated sleeve engineered to hold two standard cans vertically via a spring-loaded mechanism, keeping a second drink chilled and accessible without requiring a separate cooler or bag. The holder fits standard car cup holders and is available in multiple colorways. The brand has since expanded its line to include a 16 oz Double model designed for slim cans — a format that has gained traction alongside the broader hard seltzer and energy-drink categories, where slim cans have become a dominant packaging standard.
The product was conceived by Andy Beier, a Duluth, Minnesota inventor who wanted a hands-free solution for keeping a spare cold drink within reach while floating on a lake. Beier developed the concept in partnership with InventHelp and its commercialization affiliate Intromark, pursuing licensing and retail placement opportunities through those channels. The product is also sold directly at StackEm.net.
Industry Recognition
Stack 'Em was named a 2026 International Housewares Association Global Innovation Award finalist in the Kitchenware category and was accepted into the IHA New Product Showcase at The Inspired Home Show 2026 — two placements that carry meaningful weight for independent consumer-products brands seeking retail buyer attention. Recognition at IHA events has historically served as a credibility signal for category buyers at chains ranging from specialty retailers to mass-market housewares outlets.
The addition of The Paper Store — a New England-based specialty gift and lifestyle retailer with dozens of locations — reflects a distribution strategy aimed at reaching consumers through gifting and novelty channels, where beverage accessories and barware have shown consistent sell-through. The drinkware and beverage-accessories segment has benefited from sustained consumer interest in outdoor leisure and tailgating products, trends that accelerated during the pandemic era and have held at elevated levels across the specialty-retail channel.
What's Next
Specific timing for The Paper Store rollout has not been disclosed. For brands in the independent-inventor category, brick-and-mortar placement at specialty chains typically represents a meaningful step toward broader foodservice and housewares distribution, as shelf presence tends to validate demand for wholesale and co-packing conversations. Operators and buyers tracking emerging beverage accessories and drinkware innovation may find the Stack 'Em retail arc instructive as the category attracts more independent entrants seeking specialty-chain footholds ahead of potential mass-market plays.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
