Yumbo®, the premium hardwood-smoked sausage stick brand manufactured by Old Wisconsin® Sausage Inc. and owned by Carl Buddig and Company®, is adding a Ginger Teriyaki variety to its lineup and broadening distribution across major U.S. retailers, the Homewood, Ill.-based company announced Wednesday. The flavor extension arrives alongside a broader retail expansion that the company described as the result of "explosive sales growth," though no specific revenue or unit-volume figures were disclosed. The brand, which markets itself as a high-protein snack under the tagline "meat for real meatheads," will now place its full assortment — including the new SKU — in front of a larger national consumer base through unnamed major-chain partners. The launch positions Yumbo squarely within the fast-expanding meat snacks segment, which has benefited from sustained consumer demand for high-protein, portable foods. Sausage sticks and meat sticks have been among the faster-growing subsegments within the broader snacking aisle, as shoppers trade away from traditional chip and confectionery formats in favor of protein-forward alternatives. For Carl Buddig, best known for its deli-style sliced meats, Yumbo represents a strategic vehicle into the premium convenience-snack channel. The Ginger Teriyaki flavor signals an intent to capture flavor-adventurous consumers who have driven growth for Asian-inspired profiles across multiple snack categories, a trend well documented in [recent consumer-trend coverage](/consumer-trends/protein-snacks-flavor-innovation) from this publication. Yumbo is scheduled to formally debut the Ginger Teriyaki variety alongside its existing lineup at the Sweet & Snacks Expo in Las Vegas from May 19 to 21 at booth #4437. The trade show appearance is expected to facilitate further retail and foodservice conversations. Analysts covering the branded meat-snacks space will be watching whether the Buddig subsidiary can convert Expo momentum into confirmed distribution wins at tier-one grocery and convenience chains — a metric that would lend more precision to the "explosive growth" characterization. Broader context on the snack category's shelf-space dynamics is available in [our Sweet & Snacks sector preview](/trade-shows/sweet-snacks-expo-2026-preview). No pricing guidance, production capacity data, or financial targets were provided in the company's announcement. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.