Beverages
Hi*Ball Energy Enters UK Market With Zero-Sugar Sparkling Line
Hi*Ball Energy's UK rollout brings its natural-caffeine sparkling water to a market where functional, low-calorie energ…
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Beverages
SHĀNG Launches Baijiu-Whiskey Hybrid in Kentucky
The Elizabethtown-based venture targets two of the world's largest spirits categories in a single bottle — a positionin…
Beverages
CocoGoodsCo Enters Functional Hydration With Prebiotic Coconut Water
The premium coconut brand's debut functional SKU carries 6 grams of prebiotic fiber per serving and forgoes stevia and …
Beverages
smartwater Lands Hydration Deal Across 40+ Pvolve Studios
The agreement extends smartwater's Jennifer Aniston-fronted national campaign into physical retail touchpoints across P…
Beverages
STING Energy Partners With Alan Walker in F1-Tied Brand Push
The Warner Music India-facilitated track signals STING Energy's accelerating spend on global sports and entertainment p…
Beverages
Bucked Up Marks Decade With 50% Sitewide Sale
The Utah-based brand, which claims the No. 1 pre-workout ranking in the U.S., is discounting its full DTC catalogue for…
Beverages
Pernod Ricard's Absolut Named Official Vodka of Madonna's Comeback Tour
The Pernod Ricard brand joins a summer promotional push around the pop star's first studio album in nearly a decade, pa…
Beverages
Dofo Tea Overhauls Packaging in Teochew Gongfu Brand Push
Chaozhou DoFo tea Co. repositions centuries-old Chinese tea ritual as an accessible everyday product with a complete vi…
Beverages
Hometown Hero Eyes Hemp Drink Growth at 2026 Expo
The Austin-based brand brings award-winning cannabis beverages to a two-day industry showcase as hemp-infused drinks pu…
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Beer Tops Drink Choices at World Soccer Watch Parties, Survey Shows
Cristiano Ronaldo edges Lionel Messi as fans' preferred beer-drinking companion, signaling athlete brand power in alcoh…
Beverages
Chinola Extends Lineup With Fourth SKU: Guava Liqueur
The Dominican Republic brand adds guava — flagged as one of 2026's defining flavor trends — to a portfolio that already…
Beverages
SVEDKA Launches First Transparent Canned Vodka Water
Sazerac bets on clear-can packaging to carve shelf space in a hard-seltzer-adjacent RTD segment already crowded with le…