Beverages
Rioja, Little Spain Launch Six-Week Soccer-Wine Series in NYC
The promotion runs June 11–July 19, targeting summer foot traffic at Hudson Yards as Spanish wine producers push U.S. o…
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Beverages
SunnyD Launches Limited-Edition USA Packs for Summer Push
The seasonal packaging play is available for a limited time across all U.S. retail channels, timed to the BBQ and holid…
Beverages
Total Wine Taps World Cup Search Surge for At-Home Sales Push
The nation's largest independent alcohol retailer says consumer search activity accelerated more than four weeks before…
Beverages
OATRAGEOUS Cream Liqueur Lands JetBlue Distribution Deal
The oat milk-based spirit becomes the first cream liqueur produced and bottled at Bardstown Bourbon Company via Lofted …
Beverages
Texas Wine Terroir Explained in HelloNation Feature
Bob Landon, known as 'Mr. Wine of Texas,' breaks down why the same grape can taste markedly different depending on wher…
Beverages
PepsiCo Launches 'House of Treats' Away-From-Home Drinks Platform
The experiential platform, built for high-volume venues, targets consumer demand for beverage customisation and 'treata…
Beverages
GURU Organic Energy Lands Nationwide Sprouts Listing
The Canadian better-for-you energy drink brand targets Sprouts' health-focused shopper base as competition in the natur…
Beverages
BeatBox Beverages Launches Coconut Breeze in Nationwide RTD Push
The Austin-based RTD brand targets peak summer selling season with a tropical limited-edition SKU as competition in the…
Beverages
Prosecco DOC Expands Retail Network for 9th National Prosecco Week
The 9th edition of the annual trade campaign marks the broadest retail footprint in the event's history, spanning in-st…
Beverages
ROW 94 Whiskey Deploys Hologram at Nashville Airport
The celebrity-backed spirits brand expands its airport footprint to BNA, partnering with HMSHost-operated The Pharmacy …
Beverages
Lavazza Bets on Tab-Format Coffee in Biggest U.S. Push Yet
The capsule-free format, already launched in Italy, targets a U.S. single-serve market dominated by pod-based systems a…
Beverages
Luxardo Launches First Decaf Espresso Liqueur in U.S.
The 200-year-old Italian liqueur house says the caffeine-free innovation expands espresso cocktail consumption beyond t…