Marketing & Brands
Bob's Red Mill Refreshes Brand Identity After 50 Years
The Portland-based whole-grain brand says the new look modernises heritage visual cues while preserving recognition amo…
Marketing & Brands 118 stories
Marketing & Brands
Fireball Launches Father's Day Fanny Pack Holding 35 Shots
The promotion targets Father's Day gifting as the #1 U.S. shot brand bets on nostalgia and novelty merchandise to drive…
Marketing & Brands
Cracker Barrel Puts $250,000 Behind Summer Road-Trip Push
The 250-winner promotion awards $1,000 each in food and fuel, deepening the chain's bet on its highway-adjacent store f…
Marketing & Brands
National Peanut Board Launches First Unified Industry Brand Platform
The campaign marks the first time U.S. peanut growers, processors, and consumer brands have coalesced around a single m…
Marketing & Brands
Conagra Touts $3.3 Billion Snacks Portfolio at Vegas Expo
The Chicago-based food giant arrives at the National Confectioners Association's annual Las Vegas show with several cat…
Marketing & Brands
Most Brand Impressions Last Seconds. This One Lasts Years.
Steelberry's fully custom ornaments give food and beverage brands a permanent, cost-effective touchpoint inside consume…
Marketing & Brands
Azulejos Artisan Tequila Joins Sugarlands' Growing House of Brands
Boutique brand Azulejos Artisan Tequila, known for its heritage craftsmanship and hand-painted ceramic bottles, joins S…
Marketing & Brands
Martin's Famous Potato Rolls Pushes West with Summer Sweepstakes
Chambersburg baker marks 1,000-store western expansion with Coast to Coast campaign, cookout giveaways, and influencer-…
Marketing & Brands
Bloom Talent Studio Launches to Fix People Problems in CPG
Heidi Dillon and Alison Gavin are betting that most high-growth brand failures stem from HR gaps, not strategy. They've…
Marketing & Brands
Route 66 Beef Trail Launches for Highway's Centennial
The Beef. It's What's For Dinner. brand rolls out a mobile passport program across eight states, connecting steakhouses…
Marketing & Brands
Lay's Backs FIFA World Cup 2026 With Will Ferrell Campaign
The PepsiCo snack brand targets casual fans ahead of soccer's return to U.S. soil for the first time since 1994.
Marketing & Brands
Wingstop Takes House of Flavor Live in Dallas and Toronto
The chain targets cultural cachet over discounting, staging experiential events in Dallas (June 24–July 3) and Toronto …