New Products
5-hour ENERGY Launches Two Donut-Flavored Limited-Edition Shots
The energy shot brand targets impulse purchase occasions with glazed-donut flavor profiles as part of a broader limited…
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Marketing & Brands
Kendall-Jackson, Uncle Matt's Launch Mimosa Co-Marketing Push
The retail-focused tie-up targets premium summer entertaining occasions, linking Vintner's Reserve Brut Cuvée with Uncl…
Consumer Trends
Crystal Farms Marks 100 Years as Midwest Dairy Staple
The Minneapolis-based cheese and butter brand traces its roots to a 1926 egg operation — a rare independent centennial …
Marketing & Brands
Tropical Smoothie Cafe Runs Free-Drink Promo on Flip Flop Day
The Atlanta-based chain layers a year-of-free-smoothies sweepstakes onto the giveaway window, extending the promotional…
Consumer Trends
Culture Discovery Vacations Turns 20 With Sold-Out Food Tours
The boutique operator, which originated in an Italian hilltop village, is expanding into corporate retreats as demand f…
Product Launch
Louisiana Brand Hot Sauce Enters Bourbon-Barrel Segment
The barrel-aged line extension marks the brand's first foray into the premium craft hot-sauce tier as flavored condimen…
Product Launch
Land O'Lakes Revives Every Little Thing Butter Spread at Kroger
The everything-bagel-seasoned spread returns as a limited-time SKU, targeting summer grilling and snacking occasions ac…
Product Launch
McDonald's Launches FIFA World Cup 26 Meal in Global LTO Push
The promotion pairs co-branded Squishmallows collectibles with global soccer talent in a campaign timed to the tourname…
Marketing & Brands
7-Eleven Launches FanLand Soccer Promotion Across Store Network
The campaign spans 7-Eleven, Speedway and Stripes locations and debuts tournament-themed SKUs including the GOAL-AZO Ta…
Product Launch
Back to Nature Extends Cheezy Cracker Line With Two SKUs
White Chedda and Hot & Spicy variants enter natural and specialty retail as better-for-you snack competition intensifie…
Product Launch
AWAKE Chocolate, Walker Hotels Launch Caffeinated 'Turn Up' Service
The caffeinated chocolate brand targets the hospitality channel with a new in-room morning delivery concept and a Crisp…
Product Launch
Jones Soda Rolls Out Fallout-Branded 12-Pack to Club Stores
The multi-flavored pack — featuring three Nuka-Cola variants — marks Jones Soda's first club-channel push for its Bethe…