Marketing & Brands
Beard Papa's Lands NTE Game Partnership in U.S. Promo Push
The cream puff chain secures its first major gaming tie-up, targeting U.S. locations starting June 12 with character-th…
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Product Launch
McKee Foods Extends Drake's Line With Salty Caramel Devil Dogs
The Collegedale, Tenn.-based baker adds a caramel variant to its century-old Devil Dogs franchise as snack makers chase…
Marketing & Brands
Mars Targets Rival's Brand Name in SNICKERS Peanut Butter Push
The campaign marks Mars's most overt competitive provocation in the $4 billion-plus U.S. chocolate confectionery segmen…
Consumer Trends
WK Kellogg Rolls Out SPOONS Nutrition Label Across Cereal Line
The evidence-based front-and-back labelling system covers Raisin Bran, Frosted Mini-Wheats and All-Bran as functional-f…
Product Launch
Grillo's Pickles, PopUp Bagels Launch 14-Day Hot Pickle Butter
The repeat collaboration goes on sale May 28 and runs through June 10 at PopUp Bagels stores nationwide, while daily su…
Product Launch
KPM Analytics Opens Baking Lab to Bridge Rheology and Real-World Results
The Westborough facility pairs industrial-grade ovens with rheological instrumentation, targeting flour millers and ing…
Product Launch
Chomps Launches Limited-Edition Rotisserie Purse for Chicken Day
The fastest-growing meat snack brand turns a rotisserie chicken container into a limited-edition fashion accessory to d…
Product Launch
Wilde Enters Cracker Aisle With Chicken-Based Protein Snack
The debut marks Wilde's first cross-category expansion and coincides with the opening of a 100,000-square-foot USDA-reg…
Mergers & Acquisitions
WOWorks Adds CGO, Promotes COO to Drive Franchise Push
The St. Petersburg operator of Saladworks, Frutta Bowls and four other chains reshapes its C-suite as franchise expansi…
Product Launch
Republican Red Winery Launches Limited 1776 Collection for U.S. Semiquincentennial
Commemorative labels draw on American historical symbols; release targets the premium gifting window ahead of the July …
Consumer Trends
Hatch, CDC Foundation Launch Crowdfund to Close U.S. Protein Gap
"The Missing Piece" campaign is one element of a broader infrastructure push backed by industry leaders and hunger advo…
Product Launch
WSSA Launches Digital Tool to Optimize Herbicide Tank-Mix Decisions
The free GROW-platform tool calculates effective modes of action across burndown, preemergence, and postemergence appli…