Product Launches & Innovation
Tequila Partida Launches 20-Barrel High-Proof Reposado Program
The Lucas Bols-owned brand targets premium bars, restaurants, and retailers with fully customizable single-barrel expre…
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Product Launches & Innovation
Old Fitzgerald Rare Trio Heads to Sotheby's in Charity Auction
A pre-Prohibition pint anchors the lot, which spans decades of Old Fitzgerald history and will be offered for charitabl…
Product Launches & Innovation
Lucas Bols Launches Tiered Cash-Back Retail Program for Home Bar
The tiered incentive spans multiple Bols brands and targets the at-home entertaining occasion, which the company says i…
Mergers & Acquisitions
Mini Melts USA, Magnum Strike Vending Deal for U.S. Rollout
The automated-retail partnership hands Mini Melts USA the operator role across a Magnum-branded machine network stockin…
Product Launches & Innovation
Empress 1908 Original Gin Launches in U.S. Market
The Victoria, BC-based distillery enters American cocktail culture with its founding expression, already ranked No. 1 i…
Product Launches & Innovation
Red Tree Beverages Launches Fresca Hard FMB Into RTD Market
The launch broadens a ready-to-drink lineup that already includes Fresca Mixed, targeting the fast-growing better-for-y…
Product Launches & Innovation
Jel Sert, Dunkin' Launch Zero-Sugar Refreshers Stick Packs
The pocket-sized launch extends Dunkin's licensed beverage portfolio into the fast-growing powdered drink mix category.
Marketing & Brands
Wellness Pet Names Borozan CMO in CPG Marketing Push
Borozan joins from Bob's Red Mill Natural Foods, where she held dual senior roles including Chief Growth Officer.
Product Launches & Innovation
TAL Hydration Launches Creator Collab Bottle Line at Walmart
The Walmart-exclusive brand taps lifestyle influencer and Happily Grey founder Mary Lawless Lee for a design-led hydrat…
Marketing & Brands
TGI Fridays Targets Soccer Fans With Fridays United LTO
The casual-dining chain is betting on the global soccer tournament as a traffic catalyst through a summer-long promotio…
Product Launches & Innovation
Ritual Zero Proof Enters RTD With Three Non-Alcoholic Canned Cocktails
The Diageo-owned brand adds a permanent Margarita, G&T, and Spritz to its portfolio as no-and-low alcohol RTD sales acc…
Product Launches & Innovation
Levain Bakery Expands Summer Ice Cream Menu With New Formats
New SKUs and local ice cream collaborations signal a broader seasonal LTO strategy for the New York-based cookie chain.