Product Launch
Sahlen Packing Launches Spicy Hot Dog for U.S. 250th
The Buffalo-based franks maker ties the limited-edition SKU to America's semiquincentennial, targeting seasonal shelf s…
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Beverages
Four Branches Bourbon Limits Liberty Reserve to 1,776 Bottles
The veteran-founded distillery ties bottle count to 1776, the year of the Declaration of Independence, ahead of the U.S…
Product Launch
Bucked Up Rolls Out Limited-Edition Summer Lemonade Pre-Workouts
Dragon Fruit Lemonade extends to a ready-to-drink format, marking the brand's first seasonal limited-edition product pu…
Product Launch
Dr. Brown's Enters RTD Hydration With Electrolyte Solution
The baby-products maker moves beyond hardware into the fast-growing functional-beverage aisle with a no-artificial-ingr…
Restaurants
Little Caesars Opens First Malaysia Location in Damansara
The Detroit-based chain, ranked third-largest pizza operator globally, targets multi-unit rollout across Malaysia follo…
Product Launch
Danimals Reformulates Kids' Yogurt With Three-Nutrient Claim
Smoothies line cuts total sugar 25% versus prior recipe; brand activates MAGNA-TILES co-promotion to drive summer shelf…
Marketing & Brands
Athletic Brewing Unveils Largest-Ever Summer Ad Push
The non-alcoholic brewer ties its summer 2026 campaign to America's 250th anniversary, targeting peak seasonal demand w…
Mergers & Acquisitions
Perfect Purée Acquires Strongwater in Craft Beverage Push
Deal unites the leading U.S. premium fruit purée supplier with an award-winning bitters and whole-plant mixer brand; co…
Marketing & Brands
Busch Gardens Bets on Free Beer to Drive Summer Gate Sales
The SeaWorld Entertainment-owned parks are coupling experiential entertainment upgrades with a legacy alcohol amenity t…
Product Launch
Bush's Beans Launches Three Limited-Edition Summer SKUs
The corrected release confirms a trio of novelty SKUs designed to drive trial and shelf velocity during peak grilling s…
Product Launch
Smucker's Milk-Bone Taps DC Studios' Supergirl for Limited-Edition Treats
The Orrville, Ohio-based packaged-foods group is deploying a licensed co-promotion to drive impulse purchases in the pe…
Product Launch
Nature's Path Brings Dubai Chocolate Trend to Organic Granola
The Richmond-based brand positions the SKU expansion as a bet that viral dessert formats can sustain premium organic sh…