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Violife Launches 'Undairy the Craving' Campaign Push
Flora Food Group's dairy-free label targets craveability with a multi-channel activation as plant-based cheese competit…
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Mondelez Takes OREO Cakesters on U.S. Pop-Up Tour
A branded Airstream will carry the 'Soft Life' sampling activation to cities across the country through summer 2026.
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McKee Foods Extends Little Debbie Line With Mocha Swiss Rolls
The Collegedale, Tenn. baker bets on coffee-chocolate crossover demand as snack-cake competition intensifies across con…
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Elijah Craig Launches Clean Cocktails Line for Mindful Drinkers
The Bardstown distiller enters the low-complexity cocktail segment as moderation trends reshape spirits consumption.
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TUMS Launches Food Match Cup Tied to Summer Soccer Tournament
The Haleon-owned antacid brand extends its U.S. Soccer partnership with creator collabs, bold flavor mashups and daily …
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Cure Hydration Enters 1,227 Target Stores in National Push
The move marks the brand's largest single retail expansion, placing its Oral Rehydration Solution products in front of …
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BuzzBallz Launches Limited Bar Cart Tied to Soccer Tournament
The collectible globe-shaped cart ships with a soccer ball-sized BuzzBallz unit, targeting the at-home watch-party occa…
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Slice Soda Adds Pineapple SKU in Albertsons Nationwide Push
The Oceanside brand's latest SKU targets wellness-minded shoppers in the better-for-you carbonated soft drink segment, …
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HAPPY ICE IS BRINGING LA'S FAVORITE FROZEN TREAT TO DOWNTOWN DISNEY® DISTRICT
Happy Ice makes notable industry move, with implications for operators across the sector.
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Tiff's Treats Launches $99 Summer Cookie Subscription Pass
Introductory price rises to $129 after June 10 deadline, with a limited number of passes available ahead of the July 4 …
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Belgian Boys Launches Limited-Edition Game Day Crêpes at Target, Walmart, H-E-B
The Brooklyn brand ties summer soccer momentum to a retail push across three major mass and grocery chains, adding a sw…
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Applegate Launches Seven Products Across Deli and Breakfast
The Bedminster-based brand stretches across three retail categories as natural and organic protein competition intensif…