In a competitive market where speed and informed decision-making determine success, Givaudan has made a strategic move to gain significant operational advantage. The flavor and fragrance leader selected Stravito as its centralized insights platform—a decision that addresses a common organizational challenge faced by large, globally distributed food and beverage companies: fragmenting knowledge and data silos that slow product development and limit market responsiveness.
The Strategic Problem
As a company serving some of the world's largest food and beverage brands across beverages, dairy, sweet goods, savory, snacks, and healthcare categories, Givaudan's Taste & Wellbeing Marketing & Consumer & Sensory Insights (CSI) team must synthesize vast amounts of consumer, category, and sensory research. However, the company's research was dispersed across multiple platforms, external providers, internal systems, shared folders, and individual teams—creating a critical inefficiency that affected both speed and resource allocation.
The operational impact was significant: employees needed to navigate fragmented repositories to answer customer briefs, valuable insights were often duplicated across teams, and projects stalled while teams searched for information that already existed within the organization. Rather than investing in additional research, Givaudan recognized it needed to optimize its existing intellectual capital.
The Execution Strategy
Givaudan evaluated multiple knowledge management platforms before selecting Stravito based on intuitive user experience, rapid implementation capability, integration with existing research providers, customer support, and overall business value. The company internally branded the platform "Genie" to emphasize its ability to surface insights quickly—and the naming reflects the strategic outcome the organization sought.
The implementation consolidated internal and external research into a single, searchable destination with AI-powered capabilities. This allowed employees across marketing, sensory, technical, and commercial teams to access trusted research with minimal training, fundamentally changing how the organization operates.
The Business Impact
The results validate the strategic decision. According to Givaudan, many projects now move three to ten times faster than before implementation, with research that previously required days or weeks now accessible in minutes. This speed advantage directly reduces time-to-market for product innovations—a critical competitive metric in food and beverage development.
The efficiency gains extend beyond speed. Easier access to existing insights has eliminated duplicated research work, allowing the CSI team to handle more customer briefs while redirecting research resources toward genuinely new opportunities. The platform has also strengthened cross-functional collaboration, enabling marketing, sensory, and technical teams to work from a shared intelligence foundation. Regional teams gain the ability to understand unfamiliar markets by accessing centralized research, improving confidence in customer negotiations and reducing reliance on local expertise alone.
Perhaps most significantly, the platform has redeployed valuable human capital. By reducing time spent searching for and synthesizing research, leadership can direct teams toward higher-value strategic work—creativity, innovation development, and customer-focused thinking—activities that directly drive revenue growth and market differentiation.
Scaling for Competitive Advantage
Currently available to Givaudan's regional and local Marketing and Consumer & Sensory Insights teams across Europe, the platform is slated for expansion to additional commercial and technical stakeholders, with broader global rollout under evaluation. Company leadership views faster access to trusted insights as a critical competitive advantage as consumer preferences, product development cycles, and innovation timelines accelerate industry-wide.
For Givaudan, Stravito represents a strategic transformation of existing organizational assets. By converting fragmented knowledge into accessible business intelligence, the platform enables faster, more confident decision-making while creating operational capacity for innovation—a dual advantage increasingly essential in a market where speed and insight combine to determine leadership position.
