Product Launch
Empress 1908 Original Gin Launches in U.S. Market
The Victoria, BC-based distillery enters American cocktail culture with its founding expression, already ranked No. 1 i…
All 576 stories
Product Launch
Red Tree Beverages Launches Fresca Hard FMB Into RTD Market
The launch broadens a ready-to-drink lineup that already includes Fresca Mixed, targeting the fast-growing better-for-y…
Product Launch
Jel Sert, Dunkin' Launch Zero-Sugar Refreshers Stick Packs
The pocket-sized launch extends Dunkin's licensed beverage portfolio into the fast-growing powdered drink mix category.
Marketing & Brands
Wellness Pet Names Borozan CMO in CPG Marketing Push
Borozan joins from Bob's Red Mill Natural Foods, where she held dual senior roles including Chief Growth Officer.
Product Launch
TAL Hydration Launches Creator Collab Bottle Line at Walmart
The Walmart-exclusive brand taps lifestyle influencer and Happily Grey founder Mary Lawless Lee for a design-led hydrat…
Marketing & Brands
TGI Fridays Targets Soccer Fans With Fridays United LTO
The casual-dining chain is betting on the global soccer tournament as a traffic catalyst through a summer-long promotio…
Product Launch
Ritual Zero Proof Enters RTD With Three Non-Alcoholic Canned Cocktails
The Diageo-owned brand adds a permanent Margarita, G&T, and Spritz to its portfolio as no-and-low alcohol RTD sales acc…
Product Launch
Levain Bakery Expands Summer Ice Cream Menu With New Formats
New SKUs and local ice cream collaborations signal a broader seasonal LTO strategy for the New York-based cookie chain.
Product Launch
Pop & Bottle Enters Functional Hydration With Matcha Coconut Water
The organic RTD brand parlays its category leadership into electrolyte-spiked hydration as functional beverages continu…
Marketing & Brands
Quaker Lands FIFA World Cup 26 Breakfast Sponsorship
The PepsiCo-owned oat brand ties a global sports platform to a protein portfolio expansion and consumer activation push…
Product Launch
Seven Sundays Expands Target Shelf With Dye-Free Cereal Launch
The Minneapolis breakfast brand enters Target's 'Ditch the Dye' campaign with two new SKUs, extending a cleaner-ingredi…
Marketing & Brands
Hoplark Relaunches Visual Identity in Nationwide Shelf Push
Boulder-based better-for-you brand unifies three product lines under a single visual system as competition for NAB shel…