Product Launches & Innovation
Jel Sert, Dunkin' Launch Zero-Sugar Refreshers Stick Packs
The pocket-sized launch extends Dunkin's licensed beverage portfolio into the fast-growing powdered drink mix category.
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Marketing & Brands
Wellness Pet Names Borozan CMO in CPG Marketing Push
Borozan joins from Bob's Red Mill Natural Foods, where she held dual senior roles including Chief Growth Officer.
Product Launches & Innovation
TAL Hydration Launches Creator Collab Bottle Line at Walmart
The Walmart-exclusive brand taps lifestyle influencer and Happily Grey founder Mary Lawless Lee for a design-led hydrat…
Marketing & Brands
TGI Fridays Targets Soccer Fans With Fridays United LTO
The casual-dining chain is betting on the global soccer tournament as a traffic catalyst through a summer-long promotio…
Product Launches & Innovation
Ritual Zero Proof Enters RTD With Three Non-Alcoholic Canned Cocktails
The Diageo-owned brand adds a permanent Margarita, G&T, and Spritz to its portfolio as no-and-low alcohol RTD sales acc…
Product Launches & Innovation
Levain Bakery Expands Summer Ice Cream Menu With New Formats
New SKUs and local ice cream collaborations signal a broader seasonal LTO strategy for the New York-based cookie chain.
Product Launches & Innovation
Pop & Bottle Enters Functional Hydration With Matcha Coconut Water
The organic RTD brand parlays its category leadership into electrolyte-spiked hydration as functional beverages continu…
Marketing & Brands
Quaker Lands FIFA World Cup 26 Breakfast Sponsorship
The PepsiCo-owned oat brand ties a global sports platform to a protein portfolio expansion and consumer activation push…
Product Launches & Innovation
Seven Sundays Expands Target Shelf With Dye-Free Cereal Launch
The Minneapolis breakfast brand enters Target's 'Ditch the Dye' campaign with two new SKUs, extending a cleaner-ingredi…
Marketing & Brands
Hoplark Relaunches Visual Identity in Nationwide Shelf Push
Boulder-based better-for-you brand unifies three product lines under a single visual system as competition for NAB shel…
Product Launches & Innovation
Mars Targets Every Snacking Occasion at Sweets & Snacks Expo
The confectionery giant says innovations are designed to capture both in-store and online snacking demand ahead of the …
Product Launches & Innovation
Austria Juice Cuts Fruit Sugar 30% With Fermentation Tech
Apple juice concentrate is the flagship SKU; commercial debut set for PLMA Amsterdam, May 2026.